A data profile of the people who buy, follow and care about Deal of the day in Malaysia — modelled from more than twelve digital signal sources. Deal of the day has an estimated audience of 3,761,471 people in Malaysia.
The average Deal of the day fan in Malaysia is 39.7 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include St. Jude Children's Research Hospital, Planned maintenance, Bridesmaid, with strongest over-indexing on St. Jude Children's Research Hospital (2.42× the country average).
Demographically, the Deal of the day audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Sustainability, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Deal of the day fan in Malaysia is balanced, around 39.7 years old, with strong Sustainability tendencies and a notable affinity for St. Jude Children's Research Hospital.
The key figures that characterise the Deal of the day profile in Malaysia.
53.4% are female, 46.6% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 39.7 |
| Estimated audience size | 3,761,471 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 26% | |
| 30-39 | 25% | |
| 40-49 | 21% | |
| 50+ | 17% |
of the worldwide Deal of the day audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 14.3% |
| Brazil | 6.5% |
| Italy | 4.7% |
Where the Deal of the day audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kedah | ~300K | 1.13× | |
| 02 | Perak | ~300K | 1.05× | |
| 03 | Sabah | ~400K | 1.04× | |
| 04 | Penang | ~200K | 1.03× | |
| 05 | Sarawak | ~300K | 1.02× | |
| 06 | Johor | ~500K | 0.95× | |
| 07 | Kuala Lumpur | ~600K | 0.87× | |
| 08 | Selangor | ~900K | 0.85× |
The strongest cross-interests of the Deal of the day audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | St. Jude Children's Research Hospital | Health | 2.42× | ||
| 02 | Planned maintenance | Business & Career | 2.38× | ||
| 03 | Cows | Music & Radio | 2.31× | ||
| 04 | Discount card | Shopping | 2.20× | ||
| 05 | Tunic | Fashion & Accessoires | 1.85× | ||
| 06 | Kaftan | Fashion & Accessoires | 1.80× | ||
| 07 | POPLOOK | Shopping | 1.68× | ||
| 08 | Al Nassr FC | Sports | 1.64× | ||
| 09 | Value (economics) | Business & Career | 1.64× | ||
| 10 | Chiffon (fabric) | Fashion & Accessoires | 1.61× | ||
| 11 | Abaya | Fashion & Accessoires | 1.61× | ||
| 12 | Cyber Monday | Shopping | 1.60× | ||
| 13 | Bridesmaid | Kids & Family | 1.56× | ||
| 14 | Cart | Fashion & Accessoires | 1.56× | ||
| 15 | Jewelry design | Fashion & Accessoires | 1.56× | ||
| 16 | Satin | Fashion & Accessoires | 1.53× | ||
| 17 | Baju Kurung | Travel & Leisure | 1.52× | ||
| 18 | Toko Baju | Shopping | 1.52× | ||
| 19 | Freckle | Beauty & Wellness | 1.51× | ||
| 20 | Anime convention | Literature | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.41× | |
| Individualism | JOY | 1.31× | |
| Travelling | THRILL | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.90× | |
| Family Orientation | CONSERVATISM | 0.93× | |
| Price Sensitivity | PREMIUM | 0.99× |
Deal of the day has an estimated audience of 3,761,471 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
53.4% of Deal of the day fans are female, 46.6% are male, with an average age of 39.7 years.
Deal of the day fans show strongest brand affinity for St. Jude Children's Research Hospital (2.42×), Planned maintenance (2.38×), and Bridesmaid (1.56×) over the country average.
Deal of the day fans in Malaysia are most concentrated in Selangor (reach ~900K), Kuala Lumpur (reach ~600K), and Johor (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Deal of the day itself, the audience over-indexes on Planned maintenance (2.38×), Bridesmaid (1.56×), Baju Kurung (1.52×), and Tunic (1.85×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Deal of the day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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