Deal of the day Audience in Germany
Deal of the day has an estimated audience of 5,430,065 people in Germany. 56.3% are female, 43.7% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Black Friday, Discounts and allowances, Galatasaray S.K., Home decorating ideas, Purchase discount.
The average Deal of the day fan in Germany is 41.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Black Friday, Discounts and allowances, Galatasaray S.K., with strongest over-indexing on Black Friday (4.88× the country average). Demographically, the Deal of the day audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Price Sensitivity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Topic
Demographics of Deal of the day fans
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 41.5 |
| Estimated audience size | 5,430,065 |
Audience persona
The typical Deal of the day fan in Germany is more female, around 41.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Black Friday.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,381,027 | 1.16× |
| Baden-Württemberg | 824,943 | 1.11× |
| Bayern | 553,935 | 0.63× |
| Hessen | 529,663 | 1.28× |
| Niedersachsen | 393,139 | 0.75× |
| Sachsen | 261,349 | 0.98× |
| Berlin | 258,996 | 1.07× |
| Rheinland-Pfalz | 149,626 | 0.55× |
| Mecklenburg-Vorpommern | 145,642 | 1.4× |
| Brandenburg | 143,888 | 0.85× |
| Bremen | 142,080 | 3.06× |
| Schleswig-Holstein | 116,842 | 0.6× |
| Sachsen-Anhalt | 112,696 | 0.8× |
| Thüringen | 84,069 | 0.61× |
| Hamburg | 82,467 | 0.67× |
| Saarland | 31,168 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Black Friday | 4.88× | Shopping |
| Discounts and allowances | 3.3× | Shopping |
| Galatasaray S.K. | 2.63× | Sports |
| Home decorating ideas | 3.89× | Home & Garden |
| Purchase discount | 5.22× | Shopping |
| Household goods | 4.54× | Home & Garden |
| Home Design | 2.49× | Home & Garden |
| Drop shipping | 2.29× | Shopping |
| Household | 2.83× | Home & Garden |
| Buy one, get one free | 5.24× | Shopping |
| Fenerbahçe Men's Basketball | 2.72× | Sports |
| TEDi | 2.72× | Shopping |
| Sales promotion | 1.88× | Shopping |
| Living room | 1.83× | Home & Garden |
| Stradivarius | 3.02× | Shopping |
| Hermès | 1.58× | Fashion & Accessoires |
| Bedroom | 1.96× | Home & Garden |
| Primark | 1.68× | Shopping |
| Zara | 1.86× | Shopping |
| Deutschrap | 2.36× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 3.41 |
| LGBTQ+ Identity | OPEN | 2.18 |
| Indulgence | JOY | 1.43 |
| Design Affinity | PREMIUM | 1.39 |
| DIY Mentality | THRILL | 1.26 |
| Sports Activity | POWER | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.3% |
| Brazil | 6.5% |
| Italy | 4.7% |
See Deal of the day audiences in other countries
More Shopping audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Deal of the day have in Germany?
Deal of the day has an estimated audience of 5,430,065 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Deal of the day fans?
56.3% of Deal of the day fans are female, 43.7% are male, with an average age of 41.5 years.
Which brands do Deal of the day fans like most?
Deal of the day fans show strongest brand affinity for Black Friday (4.88×), Discounts and allowances (3.3×), and Galatasaray S.K. (2.63×) over the country average.
Where do Deal of the day fans live in Germany?
Deal of the day fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,381,027), Baden-Württemberg (reach 824,943), and Bayern (reach 553,935). These three regions account for the largest share of the active audience.
What other brands do Deal of the day fans also like?
Beyond Deal of the day itself, the audience over-indexes on Discounts and allowances (3.3×), Galatasaray S.K. (2.63×), Home decorating ideas (3.89×), and Purchase discount (5.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Deal of the day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.