Rascasse Audience Intelligence

Deal of the day Audience in Germany

Name: Deal of the day — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Deal of the day in Germany — modelled from more than twelve digital signal sources. Deal of the day has an estimated audience of 5,430,065 people in Germany.

#584among Topic in Germany #60in Shopping

The average Deal of the day fan in Germany is 41.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Black Friday, Discounts and allowances, Galatasaray S.K., with strongest over-indexing on Black Friday (4.88× the country average).

Demographically, the Deal of the day audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Price Sensitivity, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Deal of the day fan in Germany is more female, around 41.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Black Friday.

Category: Shopping · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Deal of the day profile in Germany.

Audience size

5.4M

in Germany

Gender

56.3%♀

43.7% male

Age

41.5

average years

Country rank

#931

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Deal of the day fans

56.3% are female, 43.7% are male, average age 41.5.

Fig. 02

Gender split

56.3%

Female

43.7%

Male

Demographic split for Deal of the day audience in Germany
Metric	Value
Female	56.3%
Male	43.7%
Average age	41.5
Estimated audience size	5,430,065

Fig. 03

Age distribution

Age distribution of the Deal of the day audience in Germany
Age bracket	Share	%
16-19		12%
20-29		19%
30-39		23%
40-49		23%
50+		22%

Fig. 04

Worldwide distribution

2.9%

of the worldwide Deal of the day audience comes from Germany.

Worldwide audience distribution share by country for Deal of the day
Country	Share
United States	14.3%
Brazil	6.5%
Italy	4.7%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Deal of the day audience in Germany is strongest.

Fig. 05

Top regions by affinity

Deal of the day fans by region: top regions in Germany
#	Region	Reach	×
01	Bremen	~100K	2.37×
02	Hessen	~500K	1.28×
03	Mecklenburg-Vorpommern	~100K	1.25×
04	Nordrhein-Westfalen	~1.5M	1.18×
05	Baden-Württemberg	~800K	1.06×
06	Berlin	~200K	1.00×
07	Sachsen	~300K	0.95×
08	Saarland	~60K	0.93×
09	Sachsen-Anhalt	~100K	0.90×
10	Brandenburg	~200K	0.89×
11	Thüringen	~100K	0.83×
12	Hamburg	~100K	0.80×
13	Niedersachsen	~400K	0.79×
14	Bayern	~700K	0.75×
15	Rheinland-Pfalz	~200K	0.75×
16	Schleswig-Holstein	~100K	0.74×

Affinity by region — Deal of the day, Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Deal of the day audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Deal of the day audience
#	Interest	Category	×
01	Buy one, get one free	Shopping	5.24×
02	Purchase discount	Shopping	5.22×
03	Black Friday	Shopping	4.88×
04	Household goods	Home & Garden	4.54×
05	Home decorating ideas	Home & Garden	3.89×
06	Discounts and allowances	Shopping	3.30×
07	Stradivarius	Shopping	3.02×
08	Household	Home & Garden	2.83×
09	TEDi	Shopping	2.72×
10	Galatasaray S.K.	Sports	2.63×
11	Home Design	Home & Garden	2.49×
12	Deutschrap	Music & Radio	2.36×
13	Drop shipping	Shopping	2.29×
14	Bedroom	Home & Garden	1.96×
15	Children's clothing	Fashion & Accessoires	1.91×
16	Sales promotion	Shopping	1.88×
17	Zara	Shopping	1.86×
18	Living room	Home & Garden	1.83×
19	Primark	Shopping	1.68×
20	Hermès	Fashion & Accessoires	1.58×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Deal of the day audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Deal of the day audience · What stands out
Trait	Cluster	Score
Price Sensitivity	PREMIUM	1.79×
Design Affinity	PREMIUM	1.43×
Early Adopter Mentality	POWER	1.24×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Deal of the day audience · Rather not
Trait	Cluster	Score
Need for Security	CONSERVATISM	0.55×
Spirituality	BALANCE	0.59×
Career Orientation	POWER	0.64×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Deal of the day have in Germany?

Deal of the day has an estimated audience of 5,430,065 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

What is the gender split and age of Deal of the day fans?

56.3% of Deal of the day fans are female, 43.7% are male, with an average age of 41.5 years.

Which brands do Deal of the day fans like most?

Deal of the day fans show strongest brand affinity for Black Friday (4.88×), Discounts and allowances (3.3×), and Galatasaray S.K. (2.63×) over the country average.

Where do Deal of the day fans live in Germany?

Deal of the day fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Baden-Württemberg (reach ~800K), and Bayern (reach ~700K). These three regions account for the largest share of the active audience.

What other brands do Deal of the day fans also like?

Beyond Deal of the day itself, the audience over-indexes on Discounts and allowances (3.3×), Galatasaray S.K. (2.63×), Home decorating ideas (3.89×), and Purchase discount (5.22×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in Germany

Food and drink (39,623,635)
Entertainment (39,502,829)
Business and industry (39,157,865)
Shopping and fashion (38,134,645)
Arts and music (37,163,288)

See Deal of the day audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Deal of the day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage

500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →