A data profile of the people who buy, follow and care about Deal of the day in Australia — modelled from more than twelve digital signal sources. Deal of the day has an estimated audience of 2,363,637 people in Australia.
The average Deal of the day fan in Australia is 45.1 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
The key figures that characterise the Deal of the day profile in Australia.
65.2% are female, 34.8% are male, average age 45.1.
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 45.1 |
| Estimated audience size | 2,363,637 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 37% |
of the worldwide Deal of the day audience comes from Australia.
| Country | Share |
|---|---|
| United States | 14.3% |
| Brazil | 6.5% |
| Italy | 4.7% |
Where the Deal of the day audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Territory | ~30K | 1.17× | |
| 02 | Tasmania | ~50K | 0.99× | |
| 03 | Australian Capital Territory | ~50K | 0.98× | |
| 04 | Western Australia | ~300K | 0.91× | |
| 05 | South Australia | ~200K | 0.91× | |
| 06 | Victoria | ~600K | 0.86× | |
| 07 | Queensland | ~500K | 0.85× | |
| 08 | New South Wales | ~700K | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Deal of the day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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