A data profile of the people who buy, follow and care about Carrefour in Poland — modelled from more than twelve digital signal sources. Carrefour has an estimated audience of 5,395,534 people in Poland.
Carrefour has an estimated audience of 5,395,534 people in Poland. 72.8% are female, 27.2% are male, average age 41.4. Top brand affinities: Auchan, Kaufland, Aldi, Poczta Polska, Hypermarket.
Top brand affinities include Auchan, Kaufland, Aldi, with strongest over-indexing on Auchan (2.44× the country average).
Demographically, the Carrefour audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Individualism, Price Sensitivity.
The typical Carrefour fan in Poland is more female, around 41.4 years old, with strong Individualism tendencies and a notable affinity for Auchan.
The key figures that characterise the Carrefour profile in Poland.
72.8% are female, 27.2% are male, average age 41.4.
| Metric | Value |
|---|---|
| Female | 72.8% |
| Male | 27.2% |
| Average age | 41.4 |
| Estimated audience size | 5,395,534 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 25% |
The strongest cross-interests of the Carrefour audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hypermarket | Shopping | 3.52× | ||
| 02 | Epilator | Beauty & Wellness | 3.42× | ||
| 03 | Chopin (vodka) | Food & Beverages | 3.18× | ||
| 04 | Aldi | Shopping | 2.88× | ||
| 05 | Carrefour Market | Shopping | 2.79× | ||
| 06 | Auchan | Shopping | 2.44× | ||
| 07 | Kaufland | Shopping | 2.34× | ||
| 08 | Rossmann | Shopping | 2.29× | ||
| 09 | CAC 40 | Business & Career | 2.29× | ||
| 10 | Poczta Polska | Business & Career | 2.28× | ||
| 11 | Bricomarché | Home & Garden | 2.19× | ||
| 12 | Biedronka | Shopping | 2.06× | ||
| 13 | Leroy Merlin | Shopping | 1.94× | ||
| 14 | Super Express | News | 1.91× | ||
| 15 | Supermarket | Shopping | 1.79× | ||
| 16 | Orange | Technology & Electronics | 1.75× | ||
| 17 | Smyk | Shopping | 1.65× | ||
| 18 | JYSK | Home & Garden | 1.65× | ||
| 19 | MBank | Business & Career | 1.57× | ||
| 20 | Castorama | Shopping | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.69× | |
| Price Sensitivity | PREMIUM | 1.40× | |
| Quality Awareness | PREMIUM | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.12× | |
| Travelling | THRILL | 0.50× | |
| Patriotism | CONSERVATISM | 0.50× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Carrefour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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