A data profile of the people who buy, follow and care about Orange in Poland — modelled from more than twelve digital signal sources. Orange has an estimated audience of 3,038,793 people in Poland.
Orange has an estimated audience of 3,038,793 people in Poland. 44.5% are female, 55.5% are male, average age 39.5. Top brand affinities: Computer memory, Boutiques, Spas, Apartment, Handbags.
Top brand affinities include Computer memory, Boutiques, Spas, with strongest over-indexing on Computer memory (49.06× the country average).
Demographically, the Orange audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle.
The typical Orange fan in Poland is more male, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for Computer memory.
The key figures that characterise the Orange profile in Poland.
44.5% are female, 55.5% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 39.5 |
| Estimated audience size | 3,038,793 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Orange audience comes from Poland.
| Country | Share |
|---|---|
| France | 38.7% |
| Spain | 14.9% |
| United States | 9.4% |
The strongest cross-interests of the Orange audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Computer memory | Technology & Electronics | 49.06× | ||
| 02 | Percussion instrument | Music & Radio | 16.14× | ||
| 03 | French fries | Food & Beverages | 8.78× | ||
| 04 | Nice | Travel & Leisure | 4.41× | ||
| 05 | Boutiques | Fashion & Accessoires | 4.34× | ||
| 06 | Vegetable | Food & Beverages | 4.28× | ||
| 07 | Musical theatre | Movies & TV | 4.17× | ||
| 08 | Classical music | Music & Radio | 4.14× | ||
| 09 | Handbags | Fashion & Accessoires | 4.11× | ||
| 10 | Italy | Travel & Leisure | 3.97× | ||
| 11 | Cocktail | Food & Beverages | 3.96× | ||
| 12 | Theatre | Music & Radio | 3.92× | ||
| 13 | Spas | Beauty & Wellness | 3.88× | ||
| 14 | Apartment | Business & Career | 3.83× | ||
| 15 | Fatherhood | Kids & Family | 3.82× | ||
| 16 | Rossmann | Shopping | 3.70× | ||
| 17 | Money | Business & Career | 3.54× | ||
| 18 | Creativity | Home & Garden | 3.46× | ||
| 19 | Aldi | Shopping | 3.23× | ||
| 20 | Smartphones | Technology & Electronics | 3.17× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.12× | |
| Healthy Lifestyle | BALANCE | 1.28× | |
| Need for Security | CONSERVATISM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.09× | |
| Travelling | THRILL | 1.11× | |
| Sustainability | BALANCE | 1.14× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Orange. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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