Rascasse Audience Intelligence

T-Mobile Target Market in Poland

A data profile of the people who buy, follow and care about T-Mobile in Poland — modelled from more than twelve digital signal sources. T-Mobile has an estimated audience of 2,459,017 people in Poland.

#2among Mobile phone operator in Poland
#59among Brand in Poland
#33in Technology & Electronics

T-Mobile has an estimated audience of 2,459,017 people in Poland. 40.9% are female, 59.1% are male, average age 37.9. Top brand affinities: RTV Euro AGD, Plus (telecommunications Poland), MBank, Gmail, Poczta Polska.

Top brand affinities include RTV Euro AGD, Plus (telecommunications Poland), MBank, with strongest over-indexing on RTV Euro AGD (1.73× the country average).

Demographically, the T-Mobile audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Individualism, Design Affinity.

The typical T-Mobile fan in Poland is more male, around 37.9 years old, with strong Individualism tendencies and a notable affinity for RTV Euro AGD.

Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the T-Mobile profile in Poland.

Audience size
2.5M
in Poland
Gender
40.9%
59.1% male
Age
37.9
average years
Country rank
#531
Brand in Poland
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of T-Mobile

40.9% are female, 59.1% are male, average age 37.9.

Fig. 02

Gender split

40.9%
Female
59.1%
Male
Demographic split for T-Mobile audience in Poland
MetricValue
Female40.9%
Male59.1%
Average age37.9
Estimated audience size2,459,017
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the T-Mobile audience in Poland
Age bracketShare%
16-1925%
20-2919%
30-3920%
40-4916%
50+21%
Fig. 04

Worldwide distribution

3.1%

of the worldwide T-Mobile audience comes from Poland.

Worldwide audience distribution share by country for T-Mobile
CountryShare
United States79.6%
Japan3.3%
Poland3.1%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the T-Mobile audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for T-Mobile audience
#·InterestCategoryAffinity×
01TelemarketingBusiness & Career5.09×
02Plus (telecommunications Poland)Technology & Electronics3.87×
03CitibankBusiness & Career3.32×
04Short Message ServiceTechnology & Electronics2.48×
05Credit (finance)Business & Career2.35×
06Samsung GalaxyTechnology & Electronics2.08×
07Online bankingBusiness & Career1.92×
08LoanBusiness & Career1.85×
09OrangeTechnology & Electronics1.76×
10RTV Euro AGDShopping1.73×
11XiaomiTechnology & Electronics1.73×
12Poczta PolskaBusiness & Career1.70×
13Office 365Technology & Electronics1.70×
14GmailInternet & Social Media1.68×
15Media MarktShopping1.60×
16Credit cardsBusiness & Career1.58×
17Circle KShopping1.56×
18MBankBusiness & Career1.52×
19Media ExpertShopping1.52×
20BNP ParibasBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the T-Mobile audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by T-Mobile audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.31×
Design AffinityPREMIUM1.19×
Quality AwarenessPREMIUM1.10×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by T-Mobile audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.24×
PatriotismCONSERVATISM0.63×
SustainabilityBALANCE0.68×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Poland who actively search for T-Mobile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →