A data profile of the people who buy, follow and care about Money in Poland — modelled from more than twelve digital signal sources. Money has an estimated audience of 2,896,722 people in Poland.
Money has an estimated audience of 2,896,722 people in Poland. 50.7% are female, 49.3% are male, average age 42.5. Top brand affinities: Shopping and fashion, Love & Sex, Valentine's Day, Exfoliation (cosmetology), Costa Rica.
Top brand affinities include Shopping and fashion, Love & Sex, Valentine's Day, with strongest over-indexing on Shopping and fashion (123.97× the country average).
Demographically, the Money audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Money fan in Poland is balanced, around 42.5 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Money profile in Poland.
50.7% are female, 49.3% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 42.5 |
| Estimated audience size | 2,896,722 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Money audience comes from Poland.
| Country | Share |
|---|---|
| United States | 27.7% |
| United Kingdom | 6.9% |
| Brazil | 6.0% |
The strongest cross-interests of the Money audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fiber-optic communication | Technology & Electronics | 764.92× | ||
| 02 | Valentine's Day | Kids & Family | 344.23× | ||
| 03 | Costa Rica | Travel & Leisure | 265.73× | ||
| 04 | Love & Sex | Kids & Family | 225.96× | ||
| 05 | Exfoliation (cosmetology) | Beauty & Wellness | 152.93× | ||
| 06 | Shopping and fashion | Shopping | 123.97× | ||
| 07 | Telewizja Polska | Movies & TV | 60.41× | ||
| 08 | Business Insider | Business & Career | 49.87× | ||
| 09 | Baltic Sea | Travel & Leisure | 49.59× | ||
| 10 | Game consoles | Technology & Electronics | 46.09× | ||
| 11 | Catholic Church | Politics & Society | 40.04× | ||
| 12 | Orsay | Shopping | 32.05× | ||
| 13 | Kebab | Food & Beverages | 31.25× | ||
| 14 | Newsletter | Technology & Electronics | 31.10× | ||
| 15 | Volunteer fire department | Health | 29.02× | ||
| 16 | Dentistry | Business & Career | 27.77× | ||
| 17 | Sustainable products | Politics & Society | 26.35× | ||
| 18 | Parking lot | Cars & Mobility | 25.63× | ||
| 19 | Mediterranean Sea | Travel & Leisure | 22.05× | ||
| 20 | Broadcasting of sports events | Movies & TV | 18.48× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 8.98× | |
| Travelling | THRILL | 2.73× | |
| Risk Appetite | THRILL | 1.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.30× | |
| Quality Awareness | PREMIUM | 0.96× | |
| Need for Security | CONSERVATISM | 0.98× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Money. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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