A data profile of the people who buy, follow and care about Money in Switzerland — modelled from more than twelve digital signal sources. Money has an estimated audience of 1,621,985 people in Switzerland.
The average Money fan in Switzerland is 44.6 years old, balanced, and lives primarily in Canton of Zürich.
The audience is concentrated in Canton of Zürich, Canton of Bern, Aargau.
Top brand affinities include Coop, Google, Hornbach, with strongest over-indexing on Coop (1.97× the country average).
Demographically, the Money audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Career Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
The typical Money fan in Switzerland is balanced, around 44.6 years old, with strong Career Orientation tendencies and a notable affinity for Coop.
The key figures that characterise the Money profile in Switzerland.
48.3% are female, 51.7% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 44.6 |
| Estimated audience size | 1,621,985 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 29% |
of the worldwide Money audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 27.7% |
| United Kingdom | 6.9% |
| Brazil | 6.0% |
Where the Money audience in Switzerland is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Aargau | ~200K | 1.75× | |
| 02 | Canton of St. Gallen | ~100K | 1.74× | |
| 03 | Luzern | ~100K | 1.67× | |
| 04 | Canton of Zürich | ~400K | 1.63× | |
| 05 | Thurgau | ~70K | 1.52× | |
| 06 | Canton of Bern | ~200K | 1.49× | |
| 07 | Solothurn | ~60K | 1.46× | |
| 08 | Basel-Landschaft | ~50K | 1.45× | |
| 09 | Schwyz | ~30K | 1.30× | |
| 10 | Canton of Geneva | ~100K | 1.22× | |
| 11 | Canton of Zug | ~20K | 1.21× | |
| 12 | Graubünden | ~50K | 1.19× | |
| 13 | Basel-City | ~70K | 1.02× | |
| 14 | Appenzell Ausserrhoden | ~7K | 1.00× | |
| 15 | Vaud | ~200K | 0.98× | |
| 16 | Canton of Glarus | ~6K | 0.97× | |
| 17 | Schaffhausen | ~10K | 0.91× | |
| 18 | Canton of Nidwalden | ~5K | 0.88× | |
| 19 | Canton of Obwalden | ~5K | 0.83× | |
| 20 | Uri | ~4K | 0.83× | |
| 21 | Appenzell Innerrhoden | ~2K | 0.79× | |
| 22 | Fribourg | ~40K | 0.75× | |
| 23 | Neuchatel | ~20K | 0.71× | |
| 24 | Ticino | ~50K | 0.70× | |
| 25 | Valais | ~50K | 0.69× | |
| 26 | Jura | ~7K | 0.63× |
The strongest cross-interests of the Money audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Western Union | Business & Career | 2.90× | ||
| 02 | Real property | Home & Garden | 2.68× | ||
| 03 | Hornbach | Shopping | 2.49× | ||
| 04 | Charity and causes | Business & Career | 2.27× | ||
| 05 | Weddings | Kids & Family | 2.03× | ||
| 06 | Electronics | Technology & Electronics | 2.01× | ||
| 07 | Coop | Food & Beverages | 1.97× | ||
| 08 | Wikipedia | Internet & Social Media | 1.89× | ||
| 09 | Festival | Music & Radio | 1.86× | ||
| 10 | Swiss International Air Lines | Travel & Leisure | 1.83× | ||
| 11 | Tattoos | Fashion & Accessoires | 1.81× | ||
| 12 | Conforama | Home & Garden | 1.76× | ||
| 13 | Spas | Beauty & Wellness | 1.72× | ||
| 14 | Education | Business & Career | 1.70× | ||
| 15 | Psychology | Business & Career | 1.66× | ||
| 16 | Mobile phones | Technology & Electronics | 1.63× | ||
| 17 | Social media | Business & Career | 1.58× | ||
| 18 | Happiness | Health | 1.58× | ||
| 19 | Internet & Social Media | 1.56× | |||
| 20 | Nature | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.92× | |
| Community Orientation | OPEN | 1.91× | |
| Early Adopter Mentality | POWER | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.86× | |
| Healthy Lifestyle | BALANCE | 0.88× | |
| Need for Security | CONSERVATISM | 0.94× |
Money has an estimated audience of 1,621,985 people in Switzerland, concentrated in Canton of Zürich and Canton of Bern.
48.3% of Money fans are female, 51.7% are male, with an average age of 44.6 years.
Money fans show strongest brand affinity for Coop (1.97×), Google (1.56×), and Hornbach (2.49×) over the country average.
Money fans in Switzerland are most concentrated in Canton of Zürich (reach ~400K), Canton of Bern (reach ~200K), and Aargau (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Money itself, the audience over-indexes on Google (1.56×), Hornbach (2.49×), Swiss International Air Lines (1.83×), and Conforama (1.76×) compared to the Switzerland average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Money. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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