Rascasse Audience Intelligence

Money Audience in South Africa

A data profile of the people who buy, follow and care about Money in South Africa — modelled from more than twelve digital signal sources. Money has an estimated audience of 3,396,449 people in South Africa.

#64among Topic in South Africa
#11in Business & Career

Money has an estimated audience of 3,396,449 people in South Africa. 52.5% are female, 47.5% are male, average age 37.9.

Demographically, the Money audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Risk Appetite, Spirituality.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Money profile in South Africa.

Audience size
3.4M
in South Africa
Gender
52.5%♀
47.5% male
Age
37.9
average years
Country rank
#120
Topic in South Africa
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Money fans

52.5% are female, 47.5% are male, average age 37.9.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for Money audience in South Africa
MetricValue
Female52.5%
Male47.5%
Average age37.9
Estimated audience size3,396,449
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Money audience in South Africa
Age bracketShare%
16-1921%
20-2925%
30-3919%
40-4914%
50+21%
Fig. 04

Worldwide distribution

1.1%

of the worldwide Money audience comes from South Africa.

Worldwide audience distribution share by country for Money
CountryShare
United States27.7%
United Kingdom6.9%
Brazil6.0%
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Money audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Money audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.05×
SpiritualityBALANCE1.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Money audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE1.00×
Risk AppetiteTHRILL1.05×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in South Africa

See Money audiences in other countries

How to read this data

Audience size is the estimated number of people in South Africa who actively search for Money. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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