A data profile of the people who buy, follow and care about Money in Malaysia — modelled from more than twelve digital signal sources. Money has an estimated audience of 5,324,986 people in Malaysia.
The average Money fan in Malaysia is 40.4 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Energy, Home improvement, Drama movies, with strongest over-indexing on Energy (1.77× the country average).
Demographically, the Money audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Money fan in Malaysia is balanced, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Energy.
The key figures that characterise the Money profile in Malaysia.
46.6% are female, 53.4% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 46.6% |
| Male | 53.4% |
| Average age | 40.4 |
| Estimated audience size | 5,324,986 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 25% | |
| 30-39 | 24% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Money audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 27.7% |
| United Kingdom | 6.9% |
| Brazil | 6.0% |
Where the Money audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kuala Lumpur | ~1.5M | 1.49× | |
| 02 | Selangor | ~2M | 1.41× | |
| 03 | Penang | ~400K | 1.31× | |
| 04 | Johor | ~900K | 1.30× | |
| 05 | Sarawak | ~500K | 1.21× | |
| 06 | Perak | ~500K | 1.09× | |
| 07 | Sabah | ~500K | 1.08× | |
| 08 | Negeri Sembilan | ~300K | 1.07× | |
| 09 | Kedah | ~400K | 1.02× | |
| 10 | Malacca | ~200K | 1.01× | |
| 11 | Pahang | ~200K | 0.93× | |
| 12 | Terengganu | ~200K | 0.77× | |
| 13 | Kelantan | ~200K | 0.76× | |
| 14 | Perlis | ~50K | 0.65× | |
| 15 | Labuan | ~30K | 0.63× | |
| 16 | Putrajaya | ~20K | 0.62× |
The strongest cross-interests of the Money audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Convenience store | Food & Beverages | 2.13× | ||
| 02 | Life insurance | Business & Career | 2.13× | ||
| 03 | Breaking news | Movies & TV | 2.07× | ||
| 04 | NASDAQ | Business & Career | 2.06× | ||
| 05 | Herbalism | Health | 1.96× | ||
| 06 | Vehicle insurance | Cars & Mobility | 1.96× | ||
| 07 | CNN | Movies & TV | 1.96× | ||
| 08 | Debit card | Business & Career | 1.92× | ||
| 09 | Internet & Social Media | 1.90× | |||
| 10 | Energy | Home & Garden | 1.77× | ||
| 11 | Cancer awareness | Health | 1.69× | ||
| 12 | Documentary movies | Movies & TV | 1.66× | ||
| 13 | Fantasy movies | Movies & TV | 1.63× | ||
| 14 | Badminton | Sports | 1.61× | ||
| 15 | Home improvement | Home & Garden | 1.59× | ||
| 16 | Fasting | Health | 1.59× | ||
| 17 | Drama movies | Movies & TV | 1.53× | ||
| 18 | Street food | Food & Beverages | 1.53× | ||
| 19 | Home Appliances | Home & Garden | 1.51× | ||
| 20 | Grilling | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.69× | |
| Quality Awareness | PREMIUM | 1.43× | |
| Convenience Orientation | PREMIUM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.80× | |
| Indulgence | JOY | 0.88× | |
| Mindfulness | BALANCE | 0.89× |
Money has an estimated audience of 5,324,986 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
46.6% of Money fans are female, 53.4% are male, with an average age of 40.4 years.
Money fans show strongest brand affinity for Energy (1.77×), Home improvement (1.59×), and Drama movies (1.53×) over the country average.
Money fans in Malaysia are most concentrated in Selangor (reach ~2M), Kuala Lumpur (reach ~1.5M), and Johor (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Money itself, the audience over-indexes on Home improvement (1.59×), Drama movies (1.53×), Home Appliances (1.51×), and LinkedIn (1.9×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Money. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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