A data profile of the people who buy, follow and care about Badminton in Malaysia — modelled from more than twelve digital signal sources. Badminton has an estimated audience of 2,147,048 people in Malaysia.
The average Badminton fan in Malaysia is 37.6 years old, more male, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Magnum4D, Badminton World Federation, kumpulan wang simpanan pekerja, with strongest over-indexing on Magnum4D (3.34× the country average).
Demographically, the Badminton audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Badminton fan in Malaysia is more male, around 37.6 years old, with strong Individualism tendencies and a notable affinity for Magnum4D.
The key figures that characterise the Badminton profile in Malaysia.
35.8% are female, 64.2% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 35.8% |
| Male | 64.2% |
| Average age | 37.6 |
| Estimated audience size | 2,147,048 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 27% | |
| 30-39 | 24% | |
| 40-49 | 19% | |
| 50+ | 14% |
of the worldwide Badminton audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 10.3% |
| Indonesia | 10.3% |
| India | 9.2% |
Where the Badminton audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Penang | ~200K | 1.54× | |
| 02 | Selangor | ~800K | 1.41× | |
| 03 | Kuala Lumpur | ~500K | 1.32× | |
| 04 | Perak | ~200K | 1.26× | |
| 05 | Sarawak | ~200K | 1.18× | |
| 06 | Sabah | ~200K | 1.11× | |
| 07 | Negeri Sembilan | ~100K | 1.11× | |
| 08 | Malacca | ~90K | 1.10× | |
| 09 | Johor | ~300K | 1.07× | |
| 10 | Pahang | ~100K | 0.94× | |
| 11 | Kedah | ~100K | 0.92× | |
| 12 | Kelantan | ~80K | 0.76× | |
| 13 | Terengganu | ~60K | 0.67× | |
| 14 | Labuan | ~10K | 0.66× | |
| 15 | Putrajaya | ~7K | 0.63× | |
| 16 | Perlis | ~20K | 0.59× |
The strongest cross-interests of the Badminton audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Badminton World Federation | Sports | 7.94× | ||
| 02 | Lazada | Fashion & Accessoires | 4.00× | ||
| 03 | Gold bar | Business & Career | 3.52× | ||
| 04 | Magnum4D | Games | 3.34× | ||
| 05 | kumpulan wang simpanan pekerja | Business & Career | 3.32× | ||
| 06 | Government | Politics & Society | 3.32× | ||
| 07 | Database | Technology & Electronics | 3.26× | ||
| 08 | BSN | Health | 2.32× | ||
| 09 | Education | Business & Career | 2.05× | ||
| 10 | Nature | Home & Garden | 2.05× | ||
| 11 | Instant messaging | Internet & Social Media | 1.96× | ||
| 12 | Parliament of Malaysia | Politics & Society | 1.93× | ||
| 13 | X | Internet & Social Media | 1.83× | ||
| 14 | Shopping | Shopping | 1.82× | ||
| 15 | Telegram | Internet & Social Media | 1.82× | ||
| 16 | Malaysian language | Politics & Society | 1.81× | ||
| 17 | Monarchy | Politics & Society | 1.80× | ||
| 18 | Restaurants | Food & Beverages | 1.79× | ||
| 19 | Southeast Asia | Travel & Leisure | 1.69× | ||
| 20 | Asia | Travel & Leisure | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.46× | |
| Early Adopter Mentality | POWER | 2.33× | |
| Design Affinity | PREMIUM | 2.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.70× | |
| Patriotism | CONSERVATISM | 1.25× | |
| Price Sensitivity | PREMIUM | 1.54× |
Badminton has an estimated audience of 2,147,048 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
35.8% of Badminton fans are female, 64.2% are male, with an average age of 37.6 years.
Badminton fans show strongest brand affinity for Magnum4D (3.34×), Badminton World Federation (7.94×), and kumpulan wang simpanan pekerja (3.32×) over the country average.
Badminton fans in Malaysia are most concentrated in Selangor (reach ~800K), Kuala Lumpur (reach ~500K), and Johor (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Badminton itself, the audience over-indexes on Badminton World Federation (7.94×), kumpulan wang simpanan pekerja (3.32×), Lazada (4.0×), and Shopping (1.82×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Badminton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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