A data profile of the people who buy, follow and care about Badminton in Indonesia — modelled from more than twelve digital signal sources. Badminton has an estimated audience of 4,929,988 people in Indonesia.
The average Badminton fan in Indonesia is 33.8 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Jakarta.
Top brand affinities include Liga Champions, Sudirman Cup, TIMNAS INDONESIA, with strongest over-indexing on Liga Champions (1.72× the country average).
Demographically, the Badminton audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Risk Appetite, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Badminton fan in Indonesia is more male, around 33.8 years old, with strong Risk Appetite tendencies and a notable affinity for Liga Champions.
The key figures that characterise the Badminton profile in Indonesia.
31.8% are female, 68.2% are male, average age 33.8.
| Metric | Value |
|---|---|
| Female | 31.8% |
| Male | 68.2% |
| Average age | 33.8 |
| Estimated audience size | 4,929,988 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 31% | |
| 30-39 | 22% | |
| 40-49 | 13% | |
| 50+ | 8% |
of the worldwide Badminton audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 10.3% |
| Indonesia | 10.3% |
| India | 9.2% |
Where the Badminton audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Special Region of Yogyakarta | ~100K | 1.39× | |
| 02 | South Kalimantan | ~80K | 1.29× | |
| 03 | Bali | ~100K | 1.26× | |
| 04 | North Kalimantan | ~20K | 1.24× | |
| 05 | Bengkulu | ~50K | 1.22× | |
| 06 | West Kalimantan | ~80K | 1.16× | |
| 07 | South Sumatra | ~100K | 1.14× | |
| 08 | South Sulawesi | ~200K | 1.13× | |
| 09 | Jakarta | ~400K | 1.12× | |
| 10 | Riau Islands | ~60K | 1.08× | |
| 11 | Riau | ~100K | 1.04× | |
| 12 | Banten | ~200K | 1.03× | |
| 13 | East Kalimantan | ~80K | 1.03× | |
| 14 | Jambi | ~60K | 1.03× | |
| 15 | North Sulawesi | ~50K | 1.03× | |
| 16 | Central Kalimantan | ~40K | 1.03× | |
| 17 | Bangka-Belitung Islands | ~30K | 1.03× | |
| 18 | North Sumatra | ~200K | 1.01× | |
| 19 | Central Sulawesi | ~50K | 1.00× | |
| 20 | Maluku | ~20K | 0.97× | |
| 21 | Southeast Sulawesi | ~40K | 0.96× | |
| 22 | Gorontalo (disambiguation)(2) | ~20K | 0.96× | |
| 23 | West Sumatra | ~80K | 0.95× | |
| 24 | East Java | ~500K | 0.93× | |
| 25 | Central Java | ~400K | 0.88× | |
| 26 | West Sulawesi | ~20K | 0.88× | |
| 27 | Lampung | ~90K | 0.85× | |
| 28 | Aceh | ~60K | 0.85× | |
| 29 | West Papua | ~10K | 0.84× | |
| 30 | North Maluku | ~10K | 0.83× | |
| 31 | West Java | ~600K | 0.82× | |
| 32 | Papua (province) | ~20K | 0.79× | |
| 33 | East Nusa Tenggara | ~40K | 0.77× | |
| 34 | West Nusa Tenggara | ~40K | 0.73× |
The strongest cross-interests of the Badminton audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sudirman Cup | Sports | 4.74× | ||
| 02 | BWF World Championships | Sports | 3.26× | ||
| 03 | Badminton World Federation | Sports | 2.32× | ||
| 04 | Texting | Technology & Electronics | 1.82× | ||
| 05 | Creative Commons | Technology & Electronics | 1.80× | ||
| 06 | Data compression | Technology & Electronics | 1.74× | ||
| 07 | Liga Champions | Sports | 1.72× | ||
| 08 | Web fiction | Literature | 1.65× | ||
| 09 | Mara Region | Travel & Leisure | 1.63× | ||
| 10 | Goyang | Travel & Leisure | 1.62× | ||
| 11 | Ustaz | Fashion & Accessoires | 1.59× | ||
| 12 | Abrahamic religions | Politics & Society | 1.58× | ||
| 13 | Milea, Ioannina | Travel & Leisure | 1.58× | ||
| 14 | TIMNAS INDONESIA | Sports | 1.57× | ||
| 15 | Aceh | Travel & Leisure | 1.56× | ||
| 16 | Wikipedia | Internet & Social Media | 1.55× | ||
| 17 | Home video | Movies & TV | 1.55× | ||
| 18 | Hikmah | Politics & Society | 1.55× | ||
| 19 | Display resolution | Technology & Electronics | 1.51× | ||
| 20 | AFC Ajax | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.05× | |
| Design Affinity | PREMIUM | 0.72× | |
| Social Media Usage | JOY | 0.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.26× | |
| Travelling | THRILL | 0.29× | |
| Early Adopter Mentality | POWER | 0.33× |
Badminton has an estimated audience of 4,929,988 people in Indonesia, concentrated in West Java and East Java.
31.8% of Badminton fans are female, 68.2% are male, with an average age of 33.8 years.
Badminton fans show strongest brand affinity for Liga Champions (1.72×), Sudirman Cup (4.74×), and TIMNAS INDONESIA (1.57×) over the country average.
Badminton fans in Indonesia are most concentrated in West Java (reach ~600K), East Java (reach ~500K), and Jakarta (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Badminton itself, the audience over-indexes on Sudirman Cup (4.74×), TIMNAS INDONESIA (1.57×), Abrahamic religions (1.58×), and Web fiction (1.65×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Badminton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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