Rascasse Audience Intelligence

Abrahamic religions Audience in Indonesia

A data profile of the people who buy, follow and care about Abrahamic religions in Indonesia — modelled from more than twelve digital signal sources. Abrahamic religions has an estimated audience of 3,870,310 people in Indonesia.

#347among Topic in Indonesia
#17in Politics & Society

Abrahamic religions has an estimated audience of 3,870,310 people in Indonesia. 46.4% are female, 53.6% are male, average age 32.0. Top brand affinities: Catholic Church, Radio, Inter Milan, Soap opera, Buddhism.

Top brand affinities include Catholic Church, Radio, Inter Milan, with strongest over-indexing on Catholic Church (7.02× the country average).

Demographically, the Abrahamic religions audience skews balanced with an average age of 32.0, and over-indexes on personality traits such as Spirituality, Tradition.

The typical Abrahamic religions fan in Indonesia is balanced, around 32.0 years old, with strong Spirituality tendencies and a notable affinity for Catholic Church.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Abrahamic religions profile in Indonesia.

Audience size
3.9M
in Indonesia
Gender
46.4%
53.6% male
Age
32.0
average years
Country rank
#469
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

+36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Abrahamic religions fans

46.4% are female, 53.6% are male, average age 32.0.

Fig. 02

Gender split

46.4%
Female
53.6%
Male
Demographic split for Abrahamic religions audience in Indonesia
MetricValue
Female46.4%
Male53.6%
Average age32.0
Estimated audience size3,870,310
Fig. 03

Age distribution

Ø 32.0
average years
Age distribution of the Abrahamic religions audience in Indonesia
Age bracketShare%
16-1932%
20-2931%
30-3919%
40-4911%
50+7%
Fig. 04

Worldwide distribution

9.4%

of the worldwide Abrahamic religions audience comes from Indonesia.

Worldwide audience distribution share by country for Abrahamic religions
CountryShare
United States11.3%
Indonesia9.4%
Saudi Arabia5.3%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Abrahamic religions audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Abrahamic religions audience
#·InterestCategoryAffinity×
01New TestamentPolitics & Society9.46×
02Catholic ChurchPolitics & Society7.02×
03TinderInternet & Social Media4.13×
04RadioTechnology & Electronics2.62×
05Breakfast televisionMovies & TV2.52×
06God in IslamPolitics & Society2.49×
07romantic comediesMovies & TV2.36×
08BuddhismHealth2.32×
09HinduismPolitics & Society2.15×
10Arsenal F.C.Sports1.87×
11Detective fictionLiterature1.80×
12Soap operaMovies & TV1.79×
13LotteryGames1.69×
14Internet memeInternet & Social Media1.63×
15BadmintonSports1.58×
16Street foodFood & Beverages1.58×
17Inter MilanSports1.53×
18TelecommunicationTechnology & Electronics1.53×
19A.S. RomaSports1.53×
20Breaking newsMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Abrahamic religions audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Abrahamic religions audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE3.02×
TraditionCONSERVATISM1.58×
Community OrientationOPEN1.39×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Abrahamic religions audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.57×
Design AffinityPREMIUM0.57×
Early Adopter MentalityPOWER0.64×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Abrahamic religions. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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