A data profile of the people who buy, follow and care about Street food in Indonesia — modelled from more than twelve digital signal sources. Street food has an estimated audience of 4,442,812 people in Indonesia.
The average Street food fan in Indonesia is 33.0 years old, more female, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Jakarta.
Top brand affinities include Alexis (singer), Creative Commons, Wikipedia, with strongest over-indexing on Alexis (singer) (2.43× the country average).
Demographically, the Street food audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Individualism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Street food fan in Indonesia is more female, around 33.0 years old, with strong Individualism tendencies and a notable affinity for Alexis (singer).
The key figures that characterise the Street food profile in Indonesia.
57.1% are female, 42.9% are male, average age 33.0.
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 33.0 |
| Estimated audience size | 4,442,812 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 33% | |
| 30-39 | 20% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Street food audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 16.9% |
| India | 8.9% |
| Italy | 5.4% |
Where the Street food audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bali | ~400K | 4.89× | |
| 02 | Jakarta | ~500K | 1.44× | |
| 03 | Special Region of Yogyakarta | ~90K | 1.27× | |
| 04 | West Java | ~900K | 1.25× | |
| 05 | South Sumatra | ~100K | 1.20× | |
| 06 | Central Java | ~500K | 1.16× | |
| 07 | West Nusa Tenggara | ~60K | 1.14× | |
| 08 | Gorontalo (disambiguation)(2) | ~20K | 1.13× | |
| 09 | East Java | ~500K | 1.08× | |
| 10 | Banten | ~200K | 1.05× | |
| 11 | Riau | ~100K | 1.05× | |
| 12 | Riau Islands | ~50K | 1.05× | |
| 13 | South Kalimantan | ~60K | 1.02× | |
| 14 | West Papua | ~10K | 0.98× | |
| 15 | Bangka-Belitung Islands | ~20K | 0.96× | |
| 16 | West Sulawesi | ~20K | 0.95× | |
| 17 | North Kalimantan | ~10K | 0.95× | |
| 18 | East Kalimantan | ~70K | 0.93× | |
| 19 | Bengkulu | ~30K | 0.93× | |
| 20 | North Maluku | ~10K | 0.93× | |
| 21 | West Sumatra | ~70K | 0.92× | |
| 22 | Jambi | ~50K | 0.92× | |
| 23 | North Sulawesi | ~40K | 0.92× | |
| 24 | Papua (province) | ~20K | 0.92× | |
| 25 | Maluku | ~20K | 0.92× | |
| 26 | Central Kalimantan | ~30K | 0.90× | |
| 27 | Lampung | ~80K | 0.88× | |
| 28 | Central Sulawesi | ~40K | 0.88× | |
| 29 | Southeast Sulawesi | ~30K | 0.88× | |
| 30 | North Sumatra | ~200K | 0.87× | |
| 31 | West Kalimantan | ~60K | 0.87× | |
| 32 | East Nusa Tenggara | ~40K | 0.85× | |
| 33 | South Sulawesi | ~100K | 0.83× | |
| 34 | Aceh | ~50K | 0.81× |
The strongest cross-interests of the Street food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Upwork | Business & Career | 2.96× | ||
| 02 | Creative Commons | Technology & Electronics | 2.94× | ||
| 03 | Goyang | Travel & Leisure | 2.44× | ||
| 04 | Alexis (singer) | Music & Radio | 2.43× | ||
| 05 | Wikipedia | Internet & Social Media | 2.36× | ||
| 06 | Milea, Ioannina | Travel & Leisure | 2.27× | ||
| 07 | Mara Region | Travel & Leisure | 2.19× | ||
| 08 | Erlang (programming language) | Technology & Electronics | 2.17× | ||
| 09 | Home video | Movies & TV | 1.96× | ||
| 10 | Indonesian cuisine | Food & Beverages | 1.83× | ||
| 11 | AdSense | Technology & Electronics | 1.82× | ||
| 12 | Display resolution | Technology & Electronics | 1.79× | ||
| 13 | Bikin | Travel & Leisure | 1.68× | ||
| 14 | Dari (Italian band) | Music & Radio | 1.67× | ||
| 15 | Delivery order | Food & Beverages | 1.65× | ||
| 16 | Online gambling | Games | 1.60× | ||
| 17 | Abrahamic religions | Politics & Society | 1.58× | ||
| 18 | Digital television | Movies & TV | 1.53× | ||
| 19 | Soap opera | Movies & TV | 1.51× | ||
| 20 | Dangdut | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.16× | |
| Need for Security | CONSERVATISM | 1.05× | |
| Design Affinity | PREMIUM | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.57× | |
| Patriotism | CONSERVATISM | 0.63× | |
| Social Media Usage | JOY | 0.68× |
Street food has an estimated audience of 4,442,812 people in Indonesia, concentrated in West Java and East Java.
57.1% of Street food fans are female, 42.9% are male, with an average age of 33.0 years.
Street food fans show strongest brand affinity for Alexis (singer) (2.43×), Creative Commons (2.94×), and Wikipedia (2.36×) over the country average.
Street food fans in Indonesia are most concentrated in West Java (reach ~900K), East Java (reach ~500K), and Jakarta (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Street food itself, the audience over-indexes on Creative Commons (2.94×), Wikipedia (2.36×), Digital television (1.53×), and Erlang (programming language) (2.17×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Street food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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