A data profile of the people who buy, follow and care about Online gambling in Indonesia — modelled from more than twelve digital signal sources. Online gambling has an estimated audience of 3,174,061 people in Indonesia.
The average Online gambling fan in Indonesia is 36.2 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, Jakarta, East Java.
Top brand affinities include Real Madrid C.F., Persib Bandung, Manchester United F.C., with strongest over-indexing on Real Madrid C.F. (1.96× the country average).
Demographically, the Online gambling audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Family Orientation, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Online gambling fan in Indonesia is more male, around 36.2 years old, with strong Family Orientation tendencies and a notable affinity for Real Madrid C.F..
The key figures that characterise the Online gambling profile in Indonesia.
25.6% are female, 74.4% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 25.6% |
| Male | 74.4% |
| Average age | 36.2 |
| Estimated audience size | 3,174,061 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 31% | |
| 30-39 | 24% | |
| 40-49 | 15% | |
| 50+ | 12% |
Where the Online gambling audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Central Kalimantan | ~100K | 4.74× | |
| 02 | Jakarta | ~300K | 1.24× | |
| 03 | Bangka-Belitung Islands | ~20K | 1.05× | |
| 04 | West Papua | ~10K | 1.04× | |
| 05 | North Kalimantan | ~10K | 1.02× | |
| 06 | North Sulawesi | ~30K | 1.01× | |
| 07 | Central Sulawesi | ~30K | 1.00× | |
| 08 | Bengkulu | ~30K | 1.00× | |
| 09 | Papua (province) | ~20K | 1.00× | |
| 10 | Gorontalo (disambiguation)(2) | ~10K | 1.00× | |
| 11 | North Maluku | ~10K | 1.00× | |
| 12 | Jambi | ~40K | 0.99× | |
| 13 | East Nusa Tenggara | ~30K | 0.99× | |
| 14 | Maluku | ~10K | 0.99× | |
| 15 | West Sulawesi | ~10K | 0.99× | |
| 16 | Southeast Sulawesi | ~20K | 0.98× | |
| 17 | West Nusa Tenggara | ~40K | 0.97× | |
| 18 | Riau Islands | ~30K | 0.97× | |
| 19 | Aceh | ~40K | 0.96× | |
| 20 | South Kalimantan | ~40K | 0.96× | |
| 21 | West Sumatra | ~50K | 0.95× | |
| 22 | West Kalimantan | ~40K | 0.95× | |
| 23 | Riau | ~70K | 0.94× | |
| 24 | Lampung | ~60K | 0.94× | |
| 25 | Bali | ~60K | 0.94× | |
| 26 | East Kalimantan | ~50K | 0.94× | |
| 27 | South Sulawesi | ~90K | 0.93× | |
| 28 | South Sumatra | ~70K | 0.93× | |
| 29 | Special Region of Yogyakarta | ~50K | 0.92× | |
| 30 | North Sumatra | ~100K | 0.90× | |
| 31 | Banten | ~100K | 0.86× | |
| 32 | Central Java | ~200K | 0.79× | |
| 33 | East Java | ~300K | 0.75× | |
| 34 | West Java | ~300K | 0.68× |
The strongest cross-interests of the Online gambling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | UEFA Champions League | Sports | 1.99× | ||
| 02 | Manchester City F.C. | Sports | 1.97× | ||
| 03 | TIMNAS INDONESIA | Sports | 1.97× | ||
| 04 | Gambling | Games | 1.97× | ||
| 05 | Real Madrid C.F. | Sports | 1.96× | ||
| 06 | Manchester United F.C. | Sports | 1.96× | ||
| 07 | La Liga | Sports | 1.96× | ||
| 08 | FC Barcelona | Sports | 1.95× | ||
| 09 | Ligue 1 | Sports | 1.95× | ||
| 10 | Premier League | Sports | 1.94× | ||
| 11 | Card games | Games | 1.94× | ||
| 12 | Juventus F.C. | Sports | 1.94× | ||
| 13 | Inter Milan | Sports | 1.92× | ||
| 14 | Persija Jakarta | Sports | 1.83× | ||
| 15 | Persib Bandung | Sports | 1.81× | ||
| 16 | A.C. Milan | Sports | 1.73× | ||
| 17 | Mobile game | Games | 1.67× | ||
| 18 | Online games | Games | 1.55× | ||
| 19 | Games | Games | 1.52× | ||
| 20 | Video games | Games | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.05× | |
| Healthy Lifestyle | BALANCE | 1.48× | |
| Travelling | THRILL | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.68× | |
| Patriotism | CONSERVATISM | 0.90× | |
| Individualism | JOY | 0.95× |
Online gambling has an estimated audience of 3,174,061 people in Indonesia, concentrated in West Java and Jakarta.
25.6% of Online gambling fans are female, 74.4% are male, with an average age of 36.2 years.
Online gambling fans show strongest brand affinity for Real Madrid C.F. (1.96×), Persib Bandung (1.81×), and Manchester United F.C. (1.96×) over the country average.
Online gambling fans in Indonesia are most concentrated in West Java (reach ~300K), Jakarta (reach ~300K), and East Java (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Online gambling itself, the audience over-indexes on Persib Bandung (1.81×), Manchester United F.C. (1.96×), FC Barcelona (1.95×), and Games (1.52×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Online gambling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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