A data profile of the people who buy, follow and care about Online gambling in Brazil — modelled from more than twelve digital signal sources. Online gambling has an estimated audience of 4,387,421 people in Brazil.
The average Online gambling fan in Brazil is 37.2 years old, more male, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
The key figures that characterise the Online gambling profile in Brazil.
44.4% are female, 55.6% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 44.4% |
| Male | 55.6% |
| Average age | 37.2 |
| Estimated audience size | 4,387,421 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 28% | |
| 30-39 | 23% | |
| 40-49 | 17% | |
| 50+ | 14% |
Where the Online gambling audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rondônia | ~40K | 1.09× | |
| 02 | Sergipe | ~50K | 1.08× | |
| 03 | Alagoas | ~70K | 1.03× | |
| 04 | Acre | ~20K | 1.03× | |
| 05 | Federal District | ~70K | 1.02× | |
| 06 | Tocantins | ~30K | 1.02× | |
| 07 | Paraíba | ~90K | 1.01× | |
| 08 | Amazonas | ~80K | 1.01× | |
| 09 | Rio Grande do Norte | ~70K | 1.01× | |
| 10 | Mato Grosso do Sul | ~60K | 1.01× | |
| 11 | Piauí | ~60K | 1.01× | |
| 12 | Amapá | ~20K | 1.01× | |
| 13 | Roraima | ~10K | 1.01× | |
| 14 | Maranhão | ~100K | 1.00× | |
| 15 | Mato Grosso | ~80K | 0.99× | |
| 16 | Pernambuco | ~200K | 0.97× | |
| 17 | Pará | ~100K | 0.97× | |
| 18 | Espírito Santo | ~90K | 0.97× | |
| 19 | Goiás | ~200K | 0.96× | |
| 20 | Ceará | ~200K | 0.95× | |
| 21 | Bahia | ~300K | 0.94× | |
| 22 | Santa Catarina | ~200K | 0.94× | |
| 23 | Rio Grande do Sul | ~200K | 0.93× | |
| 24 | Paraná | ~200K | 0.92× | |
| 25 | Minas Gerais | ~400K | 0.89× | |
| 26 | Rio de Janeiro | ~400K | 0.89× | |
| 27 | São Paulo | ~900K | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Online gambling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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