A data profile of the people who buy, follow and care about Bikin in Indonesia — modelled from more than twelve digital signal sources. Bikin has an estimated audience of 2,958,306 people in Indonesia.
Bikin has an estimated audience of 2,958,306 people in Indonesia. 54.2% are female, 45.8% are male, average age 31.2. Top brand affinities: Soap opera, Street food, Convenience store, Arsenal F.C., Internet meme.
Top brand affinities include Soap opera, Street food, Convenience store, with strongest over-indexing on Soap opera (1.78× the country average).
Demographically, the Bikin audience skews balanced with an average age of 31.2, and over-indexes on personality traits such as Indulgence, Tradition.
The typical Bikin fan in Indonesia is balanced, around 31.2 years old, with strong Indulgence tendencies and a notable affinity for Soap opera.
The key figures that characterise the Bikin profile in Indonesia.
54.2% are female, 45.8% are male, average age 31.2.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 31.2 |
| Estimated audience size | 2,958,306 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 30% | |
| 30-39 | 18% | |
| 40-49 | 10% | |
| 50+ | 6% |
of the worldwide Bikin audience comes from Indonesia.
| Country | Share |
|---|---|
| Indonesia | 81.1% |
| Malaysia | 13.7% |
| Taiwan | 1.1% |
The strongest cross-interests of the Bikin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Internet service provider | Technology & Electronics | 2.25× | ||
| 02 | Ryan Gosling | Movies & TV | 2.19× | ||
| 03 | Virtual reality | Technology & Electronics | 2.09× | ||
| 04 | MLB | Sports | 2.07× | ||
| 05 | Ice hockey | Sports | 1.97× | ||
| 06 | Laundry detergent | Home & Garden | 1.95× | ||
| 07 | Soap opera | Movies & TV | 1.78× | ||
| 08 | Video blog | Internet & Social Media | 1.76× | ||
| 09 | Pay television | Movies & TV | 1.75× | ||
| 10 | Arsenal F.C. | Sports | 1.72× | ||
| 11 | WWE | Sports | 1.72× | ||
| 12 | Street food | Food & Beverages | 1.68× | ||
| 13 | Lottery | Games | 1.67× | ||
| 14 | Internet meme | Internet & Social Media | 1.58× | ||
| 15 | Sports club | Sports | 1.56× | ||
| 16 | Convenience store | Food & Beverages | 1.55× | ||
| 17 | Microsoft | Technology & Electronics | 1.55× | ||
| 18 | Breaking news | Movies & TV | 1.54× | ||
| 19 | Chanel | Fashion & Accessoires | 1.51× | ||
| 20 | Massage | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.63× | |
| Tradition | CONSERVATISM | 1.52× | |
| Convenience Orientation | PREMIUM | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.56× | |
| Early Adopter Mentality | POWER | 0.61× | |
| Design Affinity | PREMIUM | 0.62× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Bikin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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