Rascasse Audience Intelligence

Convenience store Audience in Indonesia

A data profile of the people who buy, follow and care about Convenience store in Indonesia — modelled from more than twelve digital signal sources. Convenience store has an estimated audience of 4,676,803 people in Indonesia.

#9among Touchpoint in Indonesia
#32in Food & Beverages

The average Convenience store fan in Indonesia is 33.5 years old, more female, and lives primarily in Bali.

The audience is concentrated in Bali, Jakarta, West Java.

Top brand affinities include Alfamart, Indomaret, Upwork, with strongest over-indexing on Alfamart (8.49× the country average).

Demographically, the Convenience store audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Individualism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.

The typical Convenience store fan in Indonesia is more female, around 33.5 years old, with strong Individualism tendencies and a notable affinity for Alfamart.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Convenience store profile in Indonesia.

Audience size
4.7M
in Indonesia
Gender
56.9%♀
43.1% male
Age
33.5
average years
Country rank
#362
Touchpoint in Indonesia
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Convenience store fans

56.9% are female, 43.1% are male, average age 33.5.

Fig. 02

Gender split

56.9%
Female
43.1%
Male
Demographic split for Convenience store audience in Indonesia
MetricValue
Female56.9%
Male43.1%
Average age33.5
Estimated audience size4,676,803
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Convenience store audience in Indonesia
Age bracketShare%
16-1923%
20-2936%
30-3920%
40-4912%
50+8%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Convenience store audience comes from Indonesia.

Worldwide audience distribution share by country for Convenience store
CountryShare
United States16.6%
Japan11.2%
France8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Convenience store audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Convenience store fans by region: top regions in Indonesia
#RegionReachAffinity×
01Bali~1M10.97×
02Jakarta~800K2.20×
03East Nusa Tenggara~100K1.97×
04West Nusa Tenggara~100K1.81×
05Riau Islands~70K1.47×
06Special Region of Yogyakarta~100K1.23×
07Banten~200K1.20×
08West Papua~10K0.93×
09West Sulawesi~20K0.92×
10North Maluku~10K0.89×
11North Kalimantan~10K0.89×
12Bangka-Belitung Islands~20K0.88×
13Gorontalo (disambiguation)(2)~20K0.88×
14Papua (province)~20K0.85×
15Maluku~20K0.85×
16North Sulawesi~40K0.84×
17Bengkulu~30K0.84×
18West Kalimantan~60K0.82×
19East Java~400K0.78×
20Central Kalimantan~30K0.78×
21Southeast Sulawesi~30K0.78×
22West Java~600K0.76×
23Central Sulawesi~30K0.76×
24Jambi~40K0.72×
25East Kalimantan~50K0.71×
26South Kalimantan~40K0.69×
27North Sumatra~200K0.68×
28Riau~70K0.66×
29Aceh~40K0.66×
30Lampung~60K0.65×
31South Sumatra~70K0.62×
32West Sumatra~50K0.62×
33Central Java~300K0.57×
34South Sulawesi~80K0.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Convenience store audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Convenience store audience
#·InterestCategoryAffinity×
01AlfamartFood & Beverages8.49×
02UpworkBusiness & Career6.67×
037-ElevenShopping3.79×
04Sales managementBusiness & Career3.43×
05FamilyMartShopping2.95×
06IndomaretFood & Beverages2.57×
07Web fictionLiterature2.06×
08Creative CommonsTechnology & Electronics2.02×
09SupermarketShopping1.96×
10Baby powderKids & Family1.88×
11Erlang (programming language)Technology & Electronics1.81×
12WikipediaInternet & Social Media1.71×
13Alexis (singer)Music & Radio1.70×
14BreastfeedingKids & Family1.64×
15SoapBeauty & Wellness1.60×
16TunicFashion & Accessoires1.57×
17SunscreenBeauty & Wellness1.56×
18HusbandKids & Family1.54×
19KebayaFashion & Accessoires1.53×
20IndosiarMovies & TV1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Convenience store audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Convenience store audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.34×
Risk AppetiteTHRILL1.09×
Social Media UsageJOY0.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Convenience store audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.51×
Early Adopter MentalityPOWER0.54×
PatriotismCONSERVATISM0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Convenience store have in Indonesia?

Convenience store has an estimated audience of 4,676,803 people in Indonesia, concentrated in Bali and Jakarta.

02

What is the gender split and age of Convenience store fans?

56.9% of Convenience store fans are female, 43.1% are male, with an average age of 33.5 years.

03

Which brands do Convenience store fans like most?

Convenience store fans show strongest brand affinity for Alfamart (8.49×), Indomaret (2.57×), and Upwork (6.67×) over the country average.

04

Where do Convenience store fans live in Indonesia?

Convenience store fans in Indonesia are most concentrated in Bali (reach ~1M), Jakarta (reach ~800K), and West Java (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Convenience store fans also like?

Beyond Convenience store itself, the audience over-indexes on Indomaret (2.57×), Upwork (6.67×), FamilyMart (2.95×), and Alexis (singer) (1.7×) compared to the Indonesia average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Indonesia

See Convenience store audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Convenience store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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