Rascasse Audience Intelligence

Soap Audience in Indonesia

A data profile of the people who buy, follow and care about Soap in Indonesia — modelled from more than twelve digital signal sources. Soap has an estimated audience of 5,347,775 people in Indonesia.

#1among Body in Indonesia
#209among Topic in Indonesia
#9in Beauty & Wellness

The average Soap fan in Indonesia is 33.1 years old, more female, and lives primarily in West Java.

The audience is concentrated in West Java, East Java, Central Java.

Category: Beauty & Wellness · Type: Topic · Subtype: Body

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Soap profile in Indonesia.

Audience size
5.3M
in Indonesia
Gender
61.8%♀
38.2% male
Age
33.1
average years
Country rank
#282
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Soap fans

61.8% are female, 38.2% are male, average age 33.1.

Fig. 02

Gender split

61.8%
Female
38.2%
Male
Demographic split for Soap audience in Indonesia
MetricValue
Female61.8%
Male38.2%
Average age33.1
Estimated audience size5,347,775
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Soap audience in Indonesia
Age bracketShare%
16-1927%
20-2933%
30-3920%
40-4912%
50+8%
Fig. 04

Worldwide distribution

5.2%

of the worldwide Soap audience comes from Indonesia.

Worldwide audience distribution share by country for Soap
CountryShare
United States20.5%
China5.8%
Indonesia5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Soap audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Soap fans by region: top regions in Indonesia
#RegionReachAffinity×
01Bali~200K1.76×
02Bengkulu~50K1.19×
03Maluku~30K1.15×
04East Nusa Tenggara~70K1.14×
05North Sulawesi~60K1.12×
06Southeast Sulawesi~40K1.09×
07West Nusa Tenggara~70K1.06×
08Papua (province)~30K1.05×
09Gorontalo (disambiguation)(2)~20K1.05×
10Central Kalimantan~50K1.04×
11North Sumatra~300K1.02×
12Riau~100K1.02×
13West Sulawesi~20K1.02×
14South Sulawesi~200K1.01×
15Central Sulawesi~50K1.01×
16Bangka-Belitung Islands~30K1.00×
17West Sumatra~90K0.98×
18West Papua~20K0.98×
19North Maluku~20K0.97×
20East Kalimantan~80K0.96×
21South Kalimantan~70K0.96×
22North Kalimantan~20K0.96×
23Aceh~70K0.95×
24Riau Islands~50K0.94×
25West Kalimantan~70K0.92×
26Jambi~60K0.92×
27Special Region of Yogyakarta~80K0.88×
28South Sumatra~100K0.86×
29Lampung~90K0.85×
30Banten~200K0.82×
31Central Java~400K0.78×
32Jakarta~300K0.77×
33East Java~400K0.74×
34West Java~600K0.67×
Appendix

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How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Soap. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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