Rascasse Audience Intelligence

Beauty & Wellness audiences in Indonesia

The strongest Beauty & Wellness audiences in Indonesia, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

50Beauty & Wellness audiences ranked 21categories in Indonesia 2026data year
Section 01

Top Beauty & Wellness audiences

The strongest Beauty & Wellness audiences in Indonesia, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

Top Beauty & Wellness in Indonesia — full ranking

  1. Beauty16.9M
  2. Cosmetics13.3M
  3. Beauty salons9.1M
  4. Hair products8.4M
  5. Fragrances8.3M
  6. Skin8.1M
  7. Skin care6.6M
  8. Spas6.4M
  9. Soap5.3M
  10. Facial4.6M
  11. Health And Beauty4.2M
  12. Natural skin care4.1M
  13. Beauty & Fashion3.8M
  14. Anti-aging cream3.8M
  15. Sunscreen3.5M
  16. Hair care3.3M
  17. Beauty tips3.2M
  18. Facial care3.1M
  19. Lipstick3.1M
  20. Makeup Tutorials3M
  21. Romance (love)3M
  22. Hairstyle2.9M
  23. Shampoo2.8M
  24. Cleanser2.7M
  25. Foundation (cosmetics)2.6M
  26. Beauty & Style2.2M
  27. Buzz cut2.1M
  28. Ageing2.1M
  29. Collagen2M
  30. Eye liner1.9M
  31. Mascara1.9M
  32. Hygiene1.9M
  33. Scar1.8M
  34. Beauty pageant1.8M
  35. Eyelash1.8M
  36. Eyebrow1.8M
  37. Smile1.7M
  38. Laser1.7M
  39. Lip1.7M
  40. Eye shadow1.7M
  41. Hair removal1.6M
  42. Lip gloss1.6M
  43. Odor1.6M
  44. BB cream1.5M
  45. Cuteness1.5M
  46. Make-up artist1.5M
  47. Pixi1.5M
  48. Hair coloring1.4M
  49. Concealer1.4M
  50. Eyelash extensions1.4M
Section 02

Other categories in Indonesia