A data profile of the people who buy, follow and care about Health And Beauty in Indonesia — modelled from more than twelve digital signal sources. Health And Beauty has an estimated audience of 4,227,295 people in Indonesia.
Health And Beauty has an estimated audience of 4,227,295 people in Indonesia. 65.3% are female, 34.7% are male, average age 31.7. Top brand affinities: Hair products, Spas, Cashback reward program, Real Betis, Sunglasses.
Top brand affinities include Hair products, Spas, Cashback reward program, with strongest over-indexing on Hair products (2.71× the country average).
Demographically, the Health And Beauty audience skews more female with an average age of 31.7, and over-indexes on personality traits such as Career Orientation, Luxury Orientation.
The typical Health And Beauty fan in Indonesia is more female, around 31.7 years old, with strong Career Orientation tendencies and a notable affinity for Hair products.
The key figures that characterise the Health And Beauty profile in Indonesia.
65.3% are female, 34.7% are male, average age 31.7.
| Metric | Value |
|---|---|
| Female | 65.3% |
| Male | 34.7% |
| Average age | 31.7 |
| Estimated audience size | 4,227,295 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 36% | |
| 30-39 | 17% | |
| 40-49 | 10% | |
| 50+ | 7% |
of the worldwide Health And Beauty audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 21.7% |
| Japan | 18.9% |
| Italy | 6.0% |
The strongest cross-interests of the Health And Beauty audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CC cream | Beauty & Wellness | 6.29× | ||
| 02 | Loyalty program | Shopping | 4.40× | ||
| 03 | La Roche-Posay | Beauty & Wellness | 4.05× | ||
| 04 | Real Betis | Sports | 4.01× | ||
| 05 | Cashback reward program | Shopping | 3.59× | ||
| 06 | Modern architecture | Arts & Culture | 3.32× | ||
| 07 | Aston Villa F.C. | Sports | 3.14× | ||
| 08 | Sunglasses | Fashion & Accessoires | 2.83× | ||
| 09 | Spas | Beauty & Wellness | 2.79× | ||
| 10 | Hair products | Beauty & Wellness | 2.71× | ||
| 11 | Bars | Travel & Leisure | 2.33× | ||
| 12 | FamilyMart | Shopping | 2.31× | ||
| 13 | Allkpop | Music & Radio | 2.27× | ||
| 14 | Kebaya | Fashion & Accessoires | 2.06× | ||
| 15 | Cash on delivery | Business & Career | 2.04× | ||
| 16 | Milk | Food & Beverages | 1.84× | ||
| 17 | Anti-aging cream | Beauty & Wellness | 1.82× | ||
| 18 | Online games | Games | 1.61× | ||
| 19 | Women's clothing | Fashion & Accessoires | 1.57× | ||
| 20 | Traveloka | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.69× | |
| Luxury Orientation | PREMIUM | 1.65× | |
| Early Adopter Mentality | POWER | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.68× | |
| Creativity | OPEN | 0.85× | |
| Social Media Usage | JOY | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Health And Beauty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.