A data profile of the people who buy, follow and care about Cash on delivery in Indonesia — modelled from more than twelve digital signal sources. Cash on delivery has an estimated audience of 4,088,015 people in Indonesia.
The average Cash on delivery fan in Indonesia is 38.0 years old, balanced, and lives primarily in West Java.
The audience is concentrated in West Java, East Java, Central Java.
Top brand affinities include Movies, Discounts and allowances, Dog lovers, with strongest over-indexing on Movies (1.51× the country average).
Demographically, the Cash on delivery audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Cash on delivery fan in Indonesia is balanced, around 38.0 years old, with strong Patriotism tendencies and a notable affinity for Movies.
The key figures that characterise the Cash on delivery profile in Indonesia.
53.7% are female, 46.3% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 38.0 |
| Estimated audience size | 4,088,015 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 26% | |
| 30-39 | 25% | |
| 40-49 | 21% | |
| 50+ | 13% |
of the worldwide Cash on delivery audience comes from Indonesia.
| Country | Share |
|---|---|
| India | 14.5% |
| Philippines | 9.4% |
| China | 7.0% |
Where the Cash on delivery audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Aceh | ~200K | 3.09× | |
| 02 | Central Kalimantan | ~50K | 1.43× | |
| 03 | South Sumatra | ~100K | 1.23× | |
| 04 | Bengkulu | ~40K | 1.09× | |
| 05 | Lampung | ~90K | 1.08× | |
| 06 | West Sulawesi | ~20K | 1.04× | |
| 07 | West Kalimantan | ~60K | 1.02× | |
| 08 | North Sulawesi | ~40K | 1.02× | |
| 09 | Jambi | ~50K | 1.00× | |
| 10 | Central Sulawesi | ~40K | 1.00× | |
| 11 | Gorontalo (disambiguation)(2) | ~20K | 0.98× | |
| 12 | Southeast Sulawesi | ~30K | 0.97× | |
| 13 | Bangka-Belitung Islands | ~20K | 0.97× | |
| 14 | North Kalimantan | ~10K | 0.96× | |
| 15 | Riau | ~90K | 0.95× | |
| 16 | South Sulawesi | ~100K | 0.94× | |
| 17 | South Kalimantan | ~50K | 0.94× | |
| 18 | East Nusa Tenggara | ~40K | 0.94× | |
| 19 | West Papua | ~10K | 0.94× | |
| 20 | East Java | ~400K | 0.91× | |
| 21 | Riau Islands | ~40K | 0.91× | |
| 22 | Papua (province) | ~20K | 0.91× | |
| 23 | Banten | ~100K | 0.90× | |
| 24 | Maluku | ~20K | 0.90× | |
| 25 | North Maluku | ~10K | 0.90× | |
| 26 | East Kalimantan | ~60K | 0.89× | |
| 27 | Central Java | ~300K | 0.88× | |
| 28 | West Sumatra | ~60K | 0.85× | |
| 29 | West Nusa Tenggara | ~40K | 0.85× | |
| 30 | West Java | ~500K | 0.81× | |
| 31 | North Sumatra | ~200K | 0.79× | |
| 32 | Special Region of Yogyakarta | ~50K | 0.78× | |
| 33 | Jakarta | ~200K | 0.76× | |
| 34 | Bali | ~60K | 0.76× |
The strongest cross-interests of the Cash on delivery audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dog lovers | Pets & Animals | 7.40× | ||
| 02 | Black Friday (shopping) | Shopping | 4.50× | ||
| 03 | Men's Fashion | Fashion & Accessoires | 4.43× | ||
| 04 | Cashback reward program | Shopping | 2.91× | ||
| 05 | Deal of the day | Shopping | 2.67× | ||
| 06 | Beauty & Fashion | Beauty & Wellness | 2.66× | ||
| 07 | Purchase discount | Shopping | 2.65× | ||
| 08 | Home shopping | Shopping | 2.60× | ||
| 09 | Dress shirt | Fashion & Accessoires | 2.57× | ||
| 10 | Discounts and allowances | Shopping | 2.47× | ||
| 11 | Sales promotion | Shopping | 2.21× | ||
| 12 | Coupons | Shopping | 2.14× | ||
| 13 | Reseller | Shopping | 2.12× | ||
| 14 | Discount stores | Shopping | 2.05× | ||
| 15 | Trousers | Fashion & Accessoires | 1.86× | ||
| 16 | Men's clothing | Fashion & Accessoires | 1.84× | ||
| 17 | Women's clothing | Fashion & Accessoires | 1.78× | ||
| 18 | Luxury goods | Fashion & Accessoires | 1.63× | ||
| 19 | Instant messaging | Internet & Social Media | 1.56× | ||
| 20 | Movies | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.26× | |
| Spirituality | BALANCE | 1.25× | |
| Design Affinity | PREMIUM | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.68× | |
| Travelling | THRILL | 0.77× | |
| Need for Security | CONSERVATISM | 0.82× |
Cash on delivery has an estimated audience of 4,088,015 people in Indonesia, concentrated in West Java and East Java.
53.7% of Cash on delivery fans are female, 46.3% are male, with an average age of 38.0 years.
Cash on delivery fans show strongest brand affinity for Movies (1.51×), Discounts and allowances (2.47×), and Dog lovers (7.4×) over the country average.
Cash on delivery fans in Indonesia are most concentrated in West Java (reach ~500K), East Java (reach ~400K), and Central Java (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Cash on delivery itself, the audience over-indexes on Discounts and allowances (2.47×), Dog lovers (7.4×), Women's clothing (1.78×), and Coupons (2.14×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Cash on delivery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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