A data profile of the people who buy, follow and care about Cash on delivery in Malaysia — modelled from more than twelve digital signal sources. Cash on delivery has an estimated audience of 2,549,216 people in Malaysia.
The average Cash on delivery fan in Malaysia is 40.1 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Shawl, Cholesterol, Plus-size clothing, with strongest over-indexing on Shawl (1.87× the country average).
Demographically, the Cash on delivery audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Cash on delivery fan in Malaysia is balanced, around 40.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Shawl.
The key figures that characterise the Cash on delivery profile in Malaysia.
54.8% are female, 45.2% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 40.1 |
| Estimated audience size | 2,549,216 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 23% | |
| 30-39 | 24% | |
| 40-49 | 23% | |
| 50+ | 18% |
of the worldwide Cash on delivery audience comes from Malaysia.
| Country | Share |
|---|---|
| India | 14.5% |
| Philippines | 9.4% |
| China | 7.0% |
Where the Cash on delivery audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sarawak | ~300K | 1.30× | |
| 02 | Johor | ~400K | 1.27× | |
| 03 | Selangor | ~900K | 1.22× | |
| 04 | Perak | ~200K | 1.22× | |
| 05 | Kuala Lumpur | ~500K | 1.19× | |
| 06 | Penang | ~200K | 1.19× | |
| 07 | Sabah | ~300K | 1.14× | |
| 08 | Kedah | ~200K | 1.01× | |
| 09 | Pahang | ~100K | 0.97× | |
| 10 | Malacca | ~90K | 0.96× | |
| 11 | Kelantan | ~100K | 0.94× | |
| 12 | Terengganu | ~100K | 0.94× | |
| 13 | Negeri Sembilan | ~100K | 0.91× | |
| 14 | Perlis | ~30K | 0.90× | |
| 15 | Labuan | ~20K | 0.89× | |
| 16 | Putrajaya | ~10K | 0.81× |
The strongest cross-interests of the Cash on delivery audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kaftan | Fashion & Accessoires | 2.09× | ||
| 02 | Tunic | Fashion & Accessoires | 1.95× | ||
| 03 | Freckle | Beauty & Wellness | 1.88× | ||
| 04 | Shawl | Fashion & Accessoires | 1.87× | ||
| 05 | Chiffon (fabric) | Fashion & Accessoires | 1.86× | ||
| 06 | Plus-size clothing | Fashion & Accessoires | 1.83× | ||
| 07 | Cardigan (sweater) | Fashion & Accessoires | 1.68× | ||
| 08 | Islam in Malaysia | Politics & Society | 1.62× | ||
| 09 | Awning | Home & Garden | 1.60× | ||
| 10 | Zipper | Fashion & Accessoires | 1.59× | ||
| 11 | Crêpe | Food & Beverages | 1.57× | ||
| 12 | Lace | Fashion & Accessoires | 1.56× | ||
| 13 | Bed sheet | Home & Garden | 1.56× | ||
| 14 | Talisman | Beauty & Wellness | 1.55× | ||
| 15 | Islamic theology | Politics & Society | 1.55× | ||
| 16 | Madrasa | Kids & Family | 1.54× | ||
| 17 | Cholesterol | Food & Beverages | 1.53× | ||
| 18 | Nun | Politics & Society | 1.53× | ||
| 19 | Joint | Health | 1.52× | ||
| 20 | Kidney | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.92× | |
| Price Sensitivity | PREMIUM | 0.83× | |
| Family Orientation | CONSERVATISM | 0.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.09× | |
| Travelling | THRILL | 0.36× | |
| Need for Security | CONSERVATISM | 0.36× |
Cash on delivery has an estimated audience of 2,549,216 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
54.8% of Cash on delivery fans are female, 45.2% are male, with an average age of 40.1 years.
Cash on delivery fans show strongest brand affinity for Shawl (1.87×), Cholesterol (1.53×), and Plus-size clothing (1.83×) over the country average.
Cash on delivery fans in Malaysia are most concentrated in Selangor (reach ~900K), Kuala Lumpur (reach ~500K), and Johor (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Cash on delivery itself, the audience over-indexes on Cholesterol (1.53×), Plus-size clothing (1.83×), Freckle (1.88×), and Chiffon (fabric) (1.86×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Cash on delivery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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