Rascasse Audience Intelligence

Trousers Audience in Indonesia

A data profile of the people who buy, follow and care about Trousers in Indonesia — modelled from more than twelve digital signal sources. Trousers has an estimated audience of 7,460,210 people in Indonesia.

#110among Topic in Indonesia
#8in Fashion & Accessoires

The average Trousers fan in Indonesia is 34.5 years old, more female, and lives primarily in West Java.

The audience is concentrated in West Java, Jakarta, East Java.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Trousers profile in Indonesia.

Audience size
7.5M
in Indonesia
Gender
57.6%♀
42.4% male
Age
34.5
average years
Country rank
#156
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Trousers fans

57.6% are female, 42.4% are male, average age 34.5.

Fig. 02

Gender split

57.6%
Female
42.4%
Male
Demographic split for Trousers audience in Indonesia
MetricValue
Female57.6%
Male42.4%
Average age34.5
Estimated audience size7,460,210
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Trousers audience in Indonesia
Age bracketShare%
16-1922%
20-2933%
30-3921%
40-4914%
50+9%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Trousers audience comes from Indonesia.

Worldwide audience distribution share by country for Trousers
CountryShare
United States15.6%
Japan5.7%
Brazil5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Trousers audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Trousers fans by region: top regions in Indonesia
#RegionReachAffinity×
01Bali~300K2.23×
02Jakarta~1M2.01×
03Banten~500K1.63×
04Special Region of Yogyakarta~200K1.56×
05Riau Islands~100K1.49×
06West Java~1.5M1.25×
07East Kalimantan~100K1.24×
08East Java~900K1.15×
09South Kalimantan~100K1.09×
10Central Java~800K1.08×
11West Kalimantan~100K1.08×
12North Sulawesi~80K1.05×
13Central Kalimantan~60K1.02×
14Bangka-Belitung Islands~40K1.02×
15South Sumatra~200K1.00×
16Papua (province)~40K0.98×
17West Papua~20K0.98×
18North Kalimantan~20K0.97×
19North Sumatra~300K0.96×
20West Sulawesi~30K0.95×
21Maluku~30K0.93×
22Gorontalo (disambiguation)(2)~30K0.93×
23North Maluku~20K0.93×
24Jambi~80K0.92×
25Bengkulu~60K0.92×
26Riau~200K0.91×
27Southeast Sulawesi~50K0.90×
28Lampung~100K0.89×
29South Sulawesi~200K0.87×
30West Nusa Tenggara~80K0.87×
31Central Sulawesi~60K0.86×
32East Nusa Tenggara~70K0.84×
33West Sumatra~100K0.82×
34Aceh~80K0.80×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Indonesia

See Trousers audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Trousers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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