Rascasse Audience Intelligence

Trousers Audience in Switzerland

A data profile of the people who buy, follow and care about Trousers in Switzerland — modelled from more than twelve digital signal sources. Trousers has an estimated audience of 1,025,689 people in Switzerland.

#346among Topic in Switzerland
#18in Fashion & Accessoires

The average Trousers fan in Switzerland is 42.0 years old, more female, and lives primarily in Canton of Zürich.

The audience is concentrated in Canton of Zürich, Canton of Bern, Vaud.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Trousers profile in Switzerland.

Audience size
1M
in Switzerland
Gender
68.6%♀
31.4% male
Age
42.0
average years
Country rank
#515
Topic in Switzerland
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Trousers fans

68.6% are female, 31.4% are male, average age 42.0.

Fig. 02

Gender split

68.6%
Female
31.4%
Male
Demographic split for Trousers audience in Switzerland
MetricValue
Female68.6%
Male31.4%
Average age42.0
Estimated audience size1,025,689
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Trousers audience in Switzerland
Age bracketShare%
16-1910%
20-2920%
30-3922%
40-4925%
50+23%
Fig. 04

Worldwide distribution

0.3%

of the worldwide Trousers audience comes from Switzerland.

Worldwide audience distribution share by country for Trousers
CountryShare
United States15.6%
Japan5.7%
Brazil5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Switzerland average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Trousers audience in Switzerland is strongest.

Fig. 05

Top regions by affinity

Trousers fans by region: top regions in Switzerland
#RegionReachAffinity×
01Canton of Zürich~200K1.32×
02Canton of Geneva~80K1.18×
03Uri~4K1.06×
04Canton of Nidwalden~4K1.05×
05Canton of Glarus~4K1.05×
06Canton of Obwalden~4K1.04×
07Canton of Bern~100K1.03×
08Appenzell Ausserrhoden~5K1.03×
09Jura~7K1.01×
10Vaud~100K1.00×
11Basel-City~40K1.00×
12Schaffhausen~8K0.99×
13Canton of Zug~10K0.98×
14Aargau~60K0.97×
15Luzern~40K0.97×
16Solothurn~30K0.96×
17Graubünden~20K0.96×
18Basel-Landschaft~20K0.96×
19Schwyz~10K0.96×
20Ticino~40K0.95×
21Neuchatel~20K0.95×
22Fribourg~30K0.94×
23Thurgau~30K0.94×
24Canton of St. Gallen~50K0.93×
25Valais~40K0.92×
Appendix

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How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Trousers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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