A data profile of the people who buy, follow and care about Coupons in Indonesia — modelled from more than twelve digital signal sources. Coupons has an estimated audience of 7,487,838 people in Indonesia.
The average Coupons fan in Indonesia is 36.5 years old, balanced, and lives primarily in West Java.
The audience is concentrated in West Java, Jakarta, East Java.
Top brand affinities include Web fiction, sophie paris, Metroid, with strongest over-indexing on Web fiction (1.82× the country average).
Demographically, the Coupons audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Individualism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Coupons fan in Indonesia is balanced, around 36.5 years old, with strong Individualism tendencies and a notable affinity for Web fiction.
The key figures that characterise the Coupons profile in Indonesia.
52.5% are female, 47.5% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 36.5 |
| Estimated audience size | 7,487,838 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 30% | |
| 30-39 | 25% | |
| 40-49 | 18% | |
| 50+ | 10% |
of the worldwide Coupons audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 4.8% |
| Italy | 4.6% |
Where the Coupons audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jakarta | ~900K | 1.57× | |
| 02 | Bali | ~200K | 1.17× | |
| 03 | West Papua | ~30K | 1.15× | |
| 04 | Banten | ~300K | 1.13× | |
| 05 | West Sulawesi | ~30K | 1.08× | |
| 06 | North Kalimantan | ~20K | 1.05× | |
| 07 | Riau Islands | ~80K | 1.03× | |
| 08 | Gorontalo (disambiguation)(2) | ~30K | 1.02× | |
| 09 | North Maluku | ~30K | 1.02× | |
| 10 | Bangka-Belitung Islands | ~40K | 1.01× | |
| 11 | Bengkulu | ~60K | 1.00× | |
| 12 | Papua (province) | ~40K | 1.00× | |
| 13 | Maluku | ~30K | 1.00× | |
| 14 | Riau | ~200K | 0.99× | |
| 15 | South Sumatra | ~200K | 0.98× | |
| 16 | North Sulawesi | ~80K | 0.98× | |
| 17 | East Nusa Tenggara | ~80K | 0.97× | |
| 18 | Southeast Sulawesi | ~60K | 0.97× | |
| 19 | Central Sulawesi | ~70K | 0.96× | |
| 20 | Central Kalimantan | ~60K | 0.96× | |
| 21 | West Kalimantan | ~100K | 0.95× | |
| 22 | Jambi | ~80K | 0.95× | |
| 23 | South Kalimantan | ~90K | 0.94× | |
| 24 | East Java | ~700K | 0.93× | |
| 25 | East Kalimantan | ~100K | 0.93× | |
| 26 | West Nusa Tenggara | ~90K | 0.93× | |
| 27 | North Sumatra | ~300K | 0.92× | |
| 28 | Lampung | ~100K | 0.92× | |
| 29 | Special Region of Yogyakarta | ~100K | 0.92× | |
| 30 | Aceh | ~90K | 0.92× | |
| 31 | West Java | ~1M | 0.90× | |
| 32 | South Sulawesi | ~200K | 0.90× | |
| 33 | West Sumatra | ~100K | 0.90× | |
| 34 | Central Java | ~600K | 0.87× |
The strongest cross-interests of the Coupons audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Web fiction | Literature | 1.82× | ||
| 02 | Kevin Youkilis | Sports | 1.76× | ||
| 03 | sophie paris | Shopping | 1.75× | ||
| 04 | RPP Noticias | Movies & TV | 1.68× | ||
| 05 | Wyeth | Health | 1.61× | ||
| 06 | Metroid | Games | 1.59× | ||
| 07 | I Confess (film) | Movie / TV Show / Series | 1.59× | ||
| 08 | Metroid Dread | Games | 1.59× | ||
| 09 | Agenzia Giornalistica Italia | News | 1.59× | ||
| 10 | Shoppers Drug Mart | Shopping | 1.58× | ||
| 11 | Jyllands-Posten Muhammad cartoons controversy | Politics & Society | 1.58× | ||
| 12 | Wardah Cosmetics | Beauty & Wellness | 1.57× | ||
| 13 | Khadija bint Khuwaylid | Politics & Society | 1.57× | ||
| 14 | Cookeville, Tennessee | Travel & Leisure | 1.56× | ||
| 15 | Hugo Award for Best Novel | Literature | 1.56× | ||
| 16 | Design World | Arts & Culture | 1.55× | ||
| 17 | Breast shell | Kids & Family | 1.54× | ||
| 18 | Dohuk SC | Sports | 1.54× | ||
| 19 | Opel Zafira | Cars & Mobility | 1.54× | ||
| 20 | Zico | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.05× | |
| Risk Appetite | THRILL | 1.01× | |
| Need for Security | CONSERVATISM | 0.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.32× | |
| Travelling | THRILL | 0.35× | |
| Early Adopter Mentality | POWER | 0.40× |
Coupons has an estimated audience of 7,487,838 people in Indonesia, concentrated in West Java and Jakarta.
52.5% of Coupons fans are female, 47.5% are male, with an average age of 36.5 years.
Coupons fans show strongest brand affinity for Web fiction (1.82×), sophie paris (1.75×), and Metroid (1.59×) over the country average.
Coupons fans in Indonesia are most concentrated in West Java (reach ~1M), Jakarta (reach ~900K), and East Java (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Coupons itself, the audience over-indexes on sophie paris (1.75×), Metroid (1.59×), Zico (1.52×), and Cookeville, Tennessee (1.56×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Coupons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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