A data profile of the people who buy, follow and care about Coupons in Norway — modelled from more than twelve digital signal sources. Coupons has an estimated audience of 864,014 people in Norway.
Coupons has an estimated audience of 864,014 people in Norway. 65.4% are female, 34.6% are male, average age 47.3. Top brand affinities: Boutiques, Building, Skirt, Blouse, Children's clothing.
Top brand affinities include Boutiques, Building, Skirt, with strongest over-indexing on Boutiques (1.54× the country average).
Demographically, the Coupons audience skews more female with an average age of 47.3, and over-indexes on personality traits such as Social Media Usage, Patriotism.
The typical Coupons fan in Norway is more female, around 47.3 years old, with strong Social Media Usage tendencies and a notable affinity for Boutiques.
The key figures that characterise the Coupons profile in Norway.
65.4% are female, 34.6% are male, average age 47.3.
| Metric | Value |
|---|---|
| Female | 65.4% |
| Male | 34.6% |
| Average age | 47.3 |
| Estimated audience size | 864,014 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 40% |
of the worldwide Coupons audience comes from Norway.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 4.8% |
| Italy | 4.6% |
The strongest cross-interests of the Coupons audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Little black dress | Fashion & Accessoires | 2.74× | ||
| 02 | Charlotte Tilbury | Beauty & Wellness | 2.69× | ||
| 03 | COS | Shopping | 2.21× | ||
| 04 | Selfridges | Shopping | 2.12× | ||
| 05 | Dr. Martens | Fashion & Accessoires | 2.10× | ||
| 06 | Sugar substitute | Food & Beverages | 1.78× | ||
| 07 | Christmas cake | Food & Beverages | 1.76× | ||
| 08 | Kitchenware | Home & Garden | 1.74× | ||
| 09 | Sofa bed | Home & Garden | 1.70× | ||
| 10 | Blouse | Fashion & Accessoires | 1.67× | ||
| 11 | Child safety seat | Kids & Family | 1.67× | ||
| 12 | Coffee table | Food & Beverages | 1.66× | ||
| 13 | Building | Home & Garden | 1.65× | ||
| 14 | Nightwear | Fashion & Accessoires | 1.61× | ||
| 15 | Skirt | Fashion & Accessoires | 1.55× | ||
| 16 | Children's clothing | Fashion & Accessoires | 1.55× | ||
| 17 | Infant bodysuit | Kids & Family | 1.55× | ||
| 18 | Boutiques | Fashion & Accessoires | 1.54× | ||
| 19 | Party dress | Fashion & Accessoires | 1.54× | ||
| 20 | Harmonica | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.87× | |
| Patriotism | CONSERVATISM | 0.87× | |
| Travelling | THRILL | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.86× | |
| Social Media Usage | JOY | 0.87× | |
| Patriotism | CONSERVATISM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Coupons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.