A data profile of the people who buy, follow and care about Coupons in Argentina — modelled from more than twelve digital signal sources. Coupons has an estimated audience of 1,934,984 people in Argentina.
Coupons has an estimated audience of 1,934,984 people in Argentina. 73.5% are female, 26.5% are male, average age 37.8. Top brand affinities: Juanita Jo, Tim Simona.
Top brand affinities include Juanita Jo, Tim Simona, with strongest over-indexing on Juanita Jo (1.51× the country average).
Demographically, the Coupons audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Indulgence, Sports Activity.
The typical Coupons fan in Argentina is more female, around 37.8 years old, with strong Indulgence tendencies and a notable affinity for Juanita Jo.
The key figures that characterise the Coupons profile in Argentina.
73.5% are female, 26.5% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 73.5% |
| Male | 26.5% |
| Average age | 37.8 |
| Estimated audience size | 1,934,984 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 17% |
of the worldwide Coupons audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 4.8% |
| Italy | 4.6% |
The strongest cross-interests of the Coupons audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Juanita Jo | Shopping | 1.51× | ||
| 02 | Tim Simona | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.06× | |
| Sports Activity | POWER | 0.94× | |
| Risk Appetite | THRILL | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.60× | |
| Individualism | JOY | 0.78× | |
| Career Orientation | POWER | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Coupons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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