A data profile of the people who buy, follow and care about Coupons in Colombia — modelled from more than twelve digital signal sources. Coupons has an estimated audience of 4,691,358 people in Colombia.
Coupons has an estimated audience of 4,691,358 people in Colombia. 62.1% are female, 37.9% are male, average age 36.0. Top brand affinities: Eudora, Kansas.
Top brand affinities include Eudora, Kansas, with strongest over-indexing on Eudora, Kansas (1.73× the country average).
Demographically, the Coupons audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Creativity, Risk Appetite.
The typical Coupons fan in Colombia is more female, around 36.0 years old, with strong Creativity tendencies and a notable affinity for Eudora, Kansas.
The key figures that characterise the Coupons profile in Colombia.
62.1% are female, 37.9% are male, average age 36.0.
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 36.0 |
| Estimated audience size | 4,691,358 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 25% | |
| 30-39 | 20% | |
| 40-49 | 16% | |
| 50+ | 14% |
of the worldwide Coupons audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 4.8% |
| Italy | 4.6% |
The strongest cross-interests of the Coupons audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eudora, Kansas | Travel & Leisure | 1.73× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.00× | |
| Risk Appetite | THRILL | 0.95× | |
| Indulgence | JOY | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.50× | |
| Individualism | JOY | 0.64× | |
| Patriotism | CONSERVATISM | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Coupons. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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