A data profile of the people who buy, follow and care about Beauty & Fashion in Indonesia — modelled from more than twelve digital signal sources. Beauty & Fashion has an estimated audience of 3,801,039 people in Indonesia.
Beauty & Fashion has an estimated audience of 3,801,039 people in Indonesia. 60.4% are female, 39.6% are male, average age 32.5. Top brand affinities: Social shopping, Cashback reward program, Lip gloss, Sunglasses, Hair products.
Top brand affinities include Social shopping, Cashback reward program, Lip gloss, with strongest over-indexing on Social shopping (7.07× the country average).
Demographically, the Beauty & Fashion audience skews more female with an average age of 32.5, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation.
The typical Beauty & Fashion fan in Indonesia is more female, around 32.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Social shopping.
The key figures that characterise the Beauty & Fashion profile in Indonesia.
60.4% are female, 39.6% are male, average age 32.5.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 32.5 |
| Estimated audience size | 3,801,039 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 37% | |
| 30-39 | 18% | |
| 40-49 | 11% | |
| 50+ | 7% |
of the worldwide Beauty & Fashion audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 16.3% |
| China | 7.5% |
The strongest cross-interests of the Beauty & Fashion audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Social shopping | Shopping | 7.07× | ||
| 02 | Loyalty program | Shopping | 5.52× | ||
| 03 | Face powder | Beauty & Wellness | 5.39× | ||
| 04 | Lip gloss | Beauty & Wellness | 5.13× | ||
| 05 | High-net-worth individual | Business & Career | 4.35× | ||
| 06 | Cashback reward program | Shopping | 4.30× | ||
| 07 | Hair removal | Beauty & Wellness | 3.65× | ||
| 08 | Cupcake | Food & Beverages | 3.05× | ||
| 09 | Sunglasses | Fashion & Accessoires | 3.00× | ||
| 10 | Modern architecture | Arts & Culture | 2.98× | ||
| 11 | KFC | Food & Beverages | 2.87× | ||
| 12 | Makeup Tutorials | Beauty & Wellness | 2.82× | ||
| 13 | Lazada | Fashion & Accessoires | 2.80× | ||
| 14 | Cash on delivery | Business & Career | 2.66× | ||
| 15 | Anti-aging cream | Beauty & Wellness | 2.37× | ||
| 16 | Kebaya | Fashion & Accessoires | 2.16× | ||
| 17 | Hair products | Beauty & Wellness | 2.04× | ||
| 18 | Spas | Beauty & Wellness | 1.97× | ||
| 19 | Women's clothing | Fashion & Accessoires | 1.71× | ||
| 20 | TikTok | Internet & Social Media | 1.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.92× | |
| Luxury Orientation | PREMIUM | 1.78× | |
| Quality Awareness | PREMIUM | 1.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.54× | |
| Need for Security | CONSERVATISM | 0.54× | |
| Community Orientation | OPEN | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Beauty & Fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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