A data profile of the people who buy, follow and care about Anti-aging cream in Indonesia — modelled from more than twelve digital signal sources. Anti-aging cream has an estimated audience of 3,774,895 people in Indonesia.
Anti-aging cream has an estimated audience of 3,774,895 people in Indonesia. 75.0% are female, 25.0% are male, average age 37.6. Top brand affinities: Foundation (cosmetics), Moisturizer, Tunic, Infant bodysuit, Baby powder.
Top brand affinities include Foundation (cosmetics), Moisturizer, Tunic, with strongest over-indexing on Foundation (cosmetics) (5.16× the country average).
Demographically, the Anti-aging cream audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Individualism, Need for Security.
The typical Anti-aging cream fan in Indonesia is more female, around 37.6 years old, with strong Individualism tendencies and a notable affinity for Foundation (cosmetics).
The key figures that characterise the Anti-aging cream profile in Indonesia.
75.0% are female, 25.0% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 75.0% |
| Male | 25.0% |
| Average age | 37.6 |
| Estimated audience size | 3,774,895 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 29% | |
| 30-39 | 26% | |
| 40-49 | 21% | |
| 50+ | 10% |
of the worldwide Anti-aging cream audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 13.3% |
| Japan | 9.5% |
| China | 6.6% |
The strongest cross-interests of the Anti-aging cream audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CC cream | Beauty & Wellness | 7.46× | ||
| 02 | Foundation (cosmetics) | Beauty & Wellness | 5.16× | ||
| 03 | Infant bodysuit | Kids & Family | 4.78× | ||
| 04 | BB cream | Beauty & Wellness | 4.71× | ||
| 05 | Diaper bag | Kids & Family | 4.40× | ||
| 06 | Beauty & Style | Beauty & Wellness | 4.06× | ||
| 07 | Baby powder | Kids & Family | 3.98× | ||
| 08 | Infant clothing | Kids & Family | 3.70× | ||
| 09 | Moisturizer | Home & Garden | 3.66× | ||
| 10 | Tunic | Fashion & Accessoires | 3.27× | ||
| 11 | Shawl | Fashion & Accessoires | 3.25× | ||
| 12 | Toko Baju | Shopping | 3.16× | ||
| 13 | Beauty tips | Beauty & Wellness | 3.16× | ||
| 14 | Lipstick | Beauty & Wellness | 3.15× | ||
| 15 | Facial | Beauty & Wellness | 3.00× | ||
| 16 | Dress shirt | Fashion & Accessoires | 3.00× | ||
| 17 | Cream | Food & Beverages | 2.81× | ||
| 18 | Kebaya | Fashion & Accessoires | 2.47× | ||
| 19 | Skin care | Beauty & Wellness | 2.44× | ||
| 20 | Beauty | Beauty & Wellness | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 8.26× | |
| Need for Security | CONSERVATISM | 3.14× | |
| Healthy Lifestyle | BALANCE | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.29× | |
| Risk Appetite | THRILL | 0.50× | |
| Social Media Usage | JOY | 0.63× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Anti-aging cream. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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