Rascasse Audience Intelligence

Moisturizer Audience in Indonesia

A data profile of the people who buy, follow and care about Moisturizer in Indonesia — modelled from more than twelve digital signal sources. Moisturizer has an estimated audience of 3,993,431 people in Indonesia.

#337among Topic in Indonesia
#14in Home & Garden

The average Moisturizer fan in Indonesia is 33.2 years old, more female, and lives primarily in West Java.

The audience is concentrated in West Java, Central Java, East Java.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Moisturizer profile in Indonesia.

Audience size
4M
in Indonesia
Gender
66.0%♀
34.0% male
Age
33.2
average years
Country rank
#456
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Moisturizer fans

66.0% are female, 34.0% are male, average age 33.2.

Fig. 02

Gender split

66.0%
Female
34.0%
Male
Demographic split for Moisturizer audience in Indonesia
MetricValue
Female66.0%
Male34.0%
Average age33.2
Estimated audience size3,993,431
Fig. 03

Age distribution

Ø 33.2
average years
Age distribution of the Moisturizer audience in Indonesia
Age bracketShare%
16-1925%
20-2936%
30-3919%
40-4912%
50+8%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Moisturizer audience comes from Indonesia.

Worldwide audience distribution share by country for Moisturizer
CountryShare
United States17.3%
Japan12.7%
China9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Moisturizer audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Moisturizer fans by region: top regions in Indonesia
#RegionReachAffinity×
01West Sulawesi~20K1.49×
02Southeast Sulawesi~40K1.35×
03South Sulawesi~200K1.34×
04South Kalimantan~70K1.26×
05North Kalimantan~20K1.26×
06Central Sulawesi~50K1.24×
07Central Kalimantan~40K1.24×
08West Kalimantan~70K1.21×
09Gorontalo (disambiguation)(2)~20K1.10×
10East Kalimantan~70K1.09×
11West Papua~10K1.03×
12North Sulawesi~40K1.02×
13Maluku~20K1.01×
14Riau~90K1.00×
15Bengkulu~30K0.99×
16Lampung~80K0.97×
17North Maluku~10K0.97×
18Papua (province)~20K0.95×
19Bangka-Belitung Islands~20K0.94×
20Riau Islands~40K0.93×
21West Sumatra~60K0.92×
22Central Java~300K0.91×
23Jambi~40K0.91×
24North Sumatra~200K0.90×
25Aceh~50K0.90×
26South Sumatra~90K0.88×
27East Nusa Tenggara~40K0.87×
28West Nusa Tenggara~40K0.83×
29Special Region of Yogyakarta~50K0.79×
30Bali~60K0.78×
31East Java~300K0.75×
32Banten~100K0.72×
33West Java~400K0.69×
34Jakarta~200K0.66×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Indonesia

See Moisturizer audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Moisturizer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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