A data profile of the people who buy, follow and care about Cream in Indonesia — modelled from more than twelve digital signal sources. Cream has an estimated audience of 4,554,212 people in Indonesia.
Cream has an estimated audience of 4,554,212 people in Indonesia. 67.1% are female, 32.9% are male, average age 32.4. Top brand affinities: CC cream, Traveloka, Anti-aging cream, Spas, Luxury goods.
Top brand affinities include CC cream, Traveloka, Anti-aging cream, with strongest over-indexing on CC cream (6.36× the country average).
Demographically, the Cream audience skews more female with an average age of 32.4, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.
The typical Cream fan in Indonesia is more female, around 32.4 years old, with strong Indulgence tendencies and a notable affinity for CC cream.
The key figures that characterise the Cream profile in Indonesia.
67.1% are female, 32.9% are male, average age 32.4.
| Metric | Value |
|---|---|
| Female | 67.1% |
| Male | 32.9% |
| Average age | 32.4 |
| Estimated audience size | 4,554,212 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 33% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 7% |
of the worldwide Cream audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 19.9% |
| Japan | 7.9% |
| United Kingdom | 5.9% |
The strongest cross-interests of the Cream audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CC cream | Beauty & Wellness | 6.36× | ||
| 02 | Face powder | Beauty & Wellness | 3.20× | ||
| 03 | Anti-aging cream | Beauty & Wellness | 2.81× | ||
| 04 | Cupcake | Food & Beverages | 2.73× | ||
| 05 | Eye liner | Beauty & Wellness | 2.52× | ||
| 06 | Astro (Malaysian satellite television) | Movies & TV | 2.50× | ||
| 07 | Cruises | Travel & Leisure | 2.30× | ||
| 08 | Traveloka | Travel & Leisure | 2.28× | ||
| 09 | FamilyMart | Shopping | 2.19× | ||
| 10 | Lottery | Games | 2.19× | ||
| 11 | Allkpop | Music & Radio | 2.18× | ||
| 12 | Kitchenware | Home & Garden | 2.16× | ||
| 13 | Spas | Beauty & Wellness | 2.07× | ||
| 14 | Kebaya | Fashion & Accessoires | 2.03× | ||
| 15 | Bakery | Food & Beverages | 1.88× | ||
| 16 | Cash on delivery | Business & Career | 1.76× | ||
| 17 | Online food ordering | Food & Beverages | 1.65× | ||
| 18 | Internet & Social Media | 1.63× | |||
| 19 | Hair products | Beauty & Wellness | 1.59× | ||
| 20 | Luxury goods | Fashion & Accessoires | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.99× | |
| Urban Lifestyle | OPEN | 1.71× | |
| Convenience Orientation | PREMIUM | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.75× | |
| Mindfulness | BALANCE | 0.93× | |
| Spirituality | BALANCE | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Cream. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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