A data profile of the people who buy, follow and care about Cruises in Indonesia — modelled from more than twelve digital signal sources. Cruises has an estimated audience of 2,840,532 people in Indonesia.
The average Cruises fan in Indonesia is 35.4 years old, balanced, and lives primarily in West Java.
The audience is concentrated in West Java, Jakarta, East Java.
Top brand affinities include Cosmetics, Dresses, Spas, with strongest over-indexing on Cosmetics (1.55× the country average).
Demographically, the Cruises audience skews balanced with an average age of 35.4, and over-indexes on personality traits such as Patriotism, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Cruises fan in Indonesia is balanced, around 35.4 years old, with strong Patriotism tendencies and a notable affinity for Cosmetics.
The key figures that characterise the Cruises profile in Indonesia.
50.3% are female, 49.7% are male, average age 35.4.
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 35.4 |
| Estimated audience size | 2,840,532 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 32% | |
| 30-39 | 22% | |
| 40-49 | 16% | |
| 50+ | 10% |
of the worldwide Cruises audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 20.6% |
| United Kingdom | 5.8% |
| Japan | 4.8% |
Where the Cruises audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Riau Islands | ~80K | 2.63× | |
| 02 | Bali | ~100K | 2.34× | |
| 03 | Jakarta | ~400K | 1.87× | |
| 04 | Banten | ~200K | 1.50× | |
| 05 | Riau | ~80K | 1.16× | |
| 06 | Special Region of Yogyakarta | ~60K | 1.16× | |
| 07 | North Sumatra | ~200K | 1.14× | |
| 08 | Bangka-Belitung Islands | ~10K | 1.03× | |
| 09 | East Java | ~300K | 1.00× | |
| 10 | West Kalimantan | ~40K | 1.00× | |
| 11 | North Sulawesi | ~30K | 1.00× | |
| 12 | East Kalimantan | ~50K | 0.99× | |
| 13 | West Papua | ~9K | 0.99× | |
| 14 | East Nusa Tenggara | ~30K | 0.98× | |
| 15 | West Java | ~400K | 0.97× | |
| 16 | South Sumatra | ~70K | 0.96× | |
| 17 | North Kalimantan | ~9K | 0.96× | |
| 18 | Papua (province) | ~20K | 0.95× | |
| 19 | West Sulawesi | ~10K | 0.95× | |
| 20 | Central Kalimantan | ~20K | 0.94× | |
| 21 | Gorontalo (disambiguation)(2) | ~10K | 0.94× | |
| 22 | Maluku | ~10K | 0.93× | |
| 23 | North Maluku | ~9K | 0.93× | |
| 24 | South Kalimantan | ~30K | 0.92× | |
| 25 | Bengkulu | ~20K | 0.92× | |
| 26 | South Sulawesi | ~80K | 0.90× | |
| 27 | Southeast Sulawesi | ~20K | 0.90× | |
| 28 | Lampung | ~50K | 0.89× | |
| 29 | West Nusa Tenggara | ~30K | 0.89× | |
| 30 | Jambi | ~30K | 0.89× | |
| 31 | Central Sulawesi | ~20K | 0.88× | |
| 32 | Central Java | ~200K | 0.85× | |
| 33 | West Sumatra | ~40K | 0.84× | |
| 34 | Aceh | ~30K | 0.82× |
The strongest cross-interests of the Cruises audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Drums | Music & Radio | 3.23× | ||
| 02 | Lakes | Travel & Leisure | 3.07× | ||
| 03 | Mortgage loans | Business & Career | 2.66× | ||
| 04 | Cream | Food & Beverages | 2.30× | ||
| 05 | Spas | Beauty & Wellness | 2.19× | ||
| 06 | Boutiques | Fashion & Accessoires | 2.02× | ||
| 07 | Dance | Business & Career | 2.01× | ||
| 08 | Free software | Technology & Electronics | 2.01× | ||
| 09 | Credit cards | Business & Career | 1.94× | ||
| 10 | Dresses | Fashion & Accessoires | 1.93× | ||
| 11 | Nature | Home & Garden | 1.89× | ||
| 12 | Beauty salons | Beauty & Wellness | 1.80× | ||
| 13 | Friendship | Kids & Family | 1.71× | ||
| 14 | Jewelry | Fashion & Accessoires | 1.65× | ||
| 15 | Motherhood | Kids & Family | 1.62× | ||
| 16 | Home Appliances | Home & Garden | 1.62× | ||
| 17 | Music videos | Music & Radio | 1.57× | ||
| 18 | Banking | Business & Career | 1.57× | ||
| 19 | Cosmetics | Beauty & Wellness | 1.55× | ||
| 20 | Soccer | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.05× | |
| Social Media Usage | JOY | 1.02× | |
| Design Affinity | PREMIUM | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.43× | |
| Indulgence | JOY | 0.54× | |
| Spirituality | BALANCE | 0.57× |
Cruises has an estimated audience of 2,840,532 people in Indonesia, concentrated in West Java and Jakarta.
50.3% of Cruises fans are female, 49.7% are male, with an average age of 35.4 years.
Cruises fans show strongest brand affinity for Cosmetics (1.55×), Dresses (1.93×), and Spas (2.19×) over the country average.
Cruises fans in Indonesia are most concentrated in West Java (reach ~400K), Jakarta (reach ~400K), and East Java (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Cruises itself, the audience over-indexes on Dresses (1.93×), Spas (2.19×), Beauty salons (1.8×), and Music videos (1.57×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Cruises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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