A data profile of the people who buy, follow and care about Hotels in Indonesia — modelled from more than twelve digital signal sources. Hotels has an estimated audience of 7,840,341 people in Indonesia.
Hotels has an estimated audience of 7,840,341 people in Indonesia. 46.3% are female, 53.7% are male, average age 36.2. Top brand affinities: Hair products, Telegram, Spas, Sunglasses, Bars.
Top brand affinities include Hair products, Telegram, Spas, with strongest over-indexing on Hair products (1.55× the country average).
Demographically, the Hotels audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Travelling, Quality Awareness.
The typical Hotels fan in Indonesia is balanced, around 36.2 years old, with strong Travelling tendencies and a notable affinity for Hair products.
The key figures that characterise the Hotels profile in Indonesia.
46.3% are female, 53.7% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 46.3% |
| Male | 53.7% |
| Average age | 36.2 |
| Estimated audience size | 7,840,341 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 28% | |
| 30-39 | 23% | |
| 40-49 | 18% | |
| 50+ | 11% |
of the worldwide Hotels audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 15.8% |
| Italy | 4.9% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Hotels audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Indonesian cuisine | Food & Beverages | 1.86× | ||
| 02 | Investment management | Business & Career | 1.85× | ||
| 03 | Longchamp | Fashion & Accessoires | 1.85× | ||
| 04 | Telegram | Internet & Social Media | 1.76× | ||
| 05 | Modern furniture | Home & Garden | 1.73× | ||
| 06 | Bars | Travel & Leisure | 1.72× | ||
| 07 | Sunglasses | Fashion & Accessoires | 1.71× | ||
| 08 | Cyber Monday | Shopping | 1.70× | ||
| 09 | Self-employment | Business & Career | 1.60× | ||
| 10 | Luxury yacht | Travel & Leisure | 1.60× | ||
| 11 | Female entrepreneur | Business & Career | 1.60× | ||
| 12 | Spas | Beauty & Wellness | 1.58× | ||
| 13 | Modern architecture | Arts & Culture | 1.57× | ||
| 14 | Hair products | Beauty & Wellness | 1.55× | ||
| 15 | Cashback reward program | Shopping | 1.52× | ||
| 16 | Viu (streaming media) | Movies & TV | 1.52× | ||
| 17 | Cholesterol | Food & Beverages | 1.52× | ||
| 18 | Loyalty program | Shopping | 1.52× | ||
| 19 | Real estate investment club | Business & Career | 1.52× | ||
| 20 | Influencer marketing | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.33× | |
| Quality Awareness | PREMIUM | 1.29× | |
| Luxury Orientation | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.85× | |
| Spirituality | BALANCE | 0.89× | |
| Creativity | OPEN | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Hotels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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