A data profile of the people who buy, follow and care about Hotels in United Arab Emirates — modelled from more than twelve digital signal sources. Hotels has an estimated audience of 4,603,972 people in United Arab Emirates.
The average Hotels fan in United Arab Emirates is 36.6 years old, more male, and lives primarily in Dubai.
The audience is concentrated in Dubai, Emirate of Abu Dhabi, Emirate of Sharjah.
Top brand affinities include Scuba diving, Oman Air, Crowne Plaza, with strongest over-indexing on Scuba diving (1.5× the country average).
Demographically, the Hotels audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Extroversion, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 9 brand affinities and 6 regions tracked by Rascasse.
The typical Hotels fan in United Arab Emirates is more male, around 36.6 years old, with strong Extroversion tendencies and a notable affinity for Scuba diving.
The key figures that characterise the Hotels profile in United Arab Emirates.
27.3% are female, 72.7% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 27.3% |
| Male | 72.7% |
| Average age | 36.6 |
| Estimated audience size | 4,603,972 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 34% | |
| 30-39 | 31% | |
| 40-49 | 17% | |
| 50+ | 7% |
of the worldwide Hotels audience comes from United Arab Emirates.
| Country | Share |
|---|---|
| United States | 15.8% |
| Italy | 4.9% |
| United Kingdom | 4.7% |
Where the Hotels audience in United Arab Emirates is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Emirate of Abu Dhabi | ~2.5M | 1.28× | |
| 02 | Dubai | ~3.5M | 1.09× | |
| 03 | Ras Al Khaimah | ~300K | 1.03× | |
| 04 | Fujairah | ~100K | 1.00× | |
| 05 | Emirate of Ajman | ~400K | 0.82× | |
| 06 | Emirate of Sharjah | ~800K | 0.78× |
The strongest cross-interests of the Hotels audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crowne Plaza | Travel & Leisure | 1.57× | ||
| 02 | Wego.com | Travel & Leisure | 1.55× | ||
| 03 | Oman Air | Travel & Leisure | 1.54× | ||
| 04 | Kempinski | Travel & Leisure | 1.54× | ||
| 05 | Antarctica | Travel & Leisure | 1.54× | ||
| 06 | Le Méridien | Travel & Leisure | 1.52× | ||
| 07 | The Hertz Corporation | Cars & Mobility | 1.51× | ||
| 08 | Scuba diving | Travel & Leisure | 1.50× | ||
| 09 | Chest of drawers | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.16× | |
| Mindfulness | BALANCE | 1.11× | |
| Sports Activity | POWER | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.86× | |
| DIY Mentality | THRILL | 0.90× | |
| Creativity | OPEN | 0.93× |
Hotels has an estimated audience of 4,603,972 people in United Arab Emirates, concentrated in Dubai and Emirate of Abu Dhabi.
27.3% of Hotels fans are female, 72.7% are male, with an average age of 36.6 years.
Hotels fans show strongest brand affinity for Scuba diving (1.5×), Oman Air (1.54×), and Crowne Plaza (1.57×) over the country average.
Hotels fans in United Arab Emirates are most concentrated in Dubai (reach ~3.5M), Emirate of Abu Dhabi (reach ~2.5M), and Emirate of Sharjah (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Hotels itself, the audience over-indexes on Oman Air (1.54×), Crowne Plaza (1.57×), Le Méridien (1.52×), and Chest of drawers (1.5×) compared to the United Arab Emirates average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Arab Emirates who actively search for Hotels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Arab Emirates. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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