A data profile of the people who buy, follow and care about Hotels in Poland — modelled from more than twelve digital signal sources. Hotels has an estimated audience of 7,712,698 people in Poland.
Hotels has an estimated audience of 7,712,698 people in Poland. 63.0% are female, 37.0% are male, average age 42.8. Top brand affinities: Ryanair, Spas, Kitchen, Sunglasses, Kindergarten.
Top brand affinities include Ryanair, Spas, Kitchen, with strongest over-indexing on Ryanair (2.05× the country average).
Demographically, the Hotels audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Travelling, Design Affinity.
The typical Hotels fan in Poland is more female, around 42.8 years old, with strong Travelling tendencies and a notable affinity for Ryanair.
The key figures that characterise the Hotels profile in Poland.
63.0% are female, 37.0% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 42.8 |
| Estimated audience size | 7,712,698 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 24% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide Hotels audience comes from Poland.
| Country | Share |
|---|---|
| United States | 15.8% |
| Italy | 4.9% |
| United Kingdom | 4.7% |
The strongest cross-interests of the Hotels audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bedroom furniture | Home & Garden | 2.37× | ||
| 02 | Trivago | Travel & Leisure | 2.37× | ||
| 03 | TripAdvisor | Travel & Leisure | 2.10× | ||
| 04 | Ryanair | Travel & Leisure | 2.05× | ||
| 05 | Refrigerator | Home & Garden | 2.05× | ||
| 06 | Travel website | Travel & Leisure | 2.00× | ||
| 07 | Cruises | Travel & Leisure | 1.85× | ||
| 08 | Kitchen | Home & Garden | 1.74× | ||
| 09 | Amsterdam | Travel & Leisure | 1.67× | ||
| 10 | Hair coloring | Beauty & Wellness | 1.63× | ||
| 11 | Kindergarten | Kids & Family | 1.59× | ||
| 12 | Charity and causes | Business & Career | 1.59× | ||
| 13 | Sunglasses | Fashion & Accessoires | 1.58× | ||
| 14 | Lingerie | Fashion & Accessoires | 1.58× | ||
| 15 | Bracelet | Fashion & Accessoires | 1.58× | ||
| 16 | Catering | Food & Beverages | 1.56× | ||
| 17 | Musical theatre | Movies & TV | 1.54× | ||
| 18 | Spas | Beauty & Wellness | 1.51× | ||
| 19 | Deal of the day | Shopping | 1.51× | ||
| 20 | Fiction books | Literature | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.38× | |
| Design Affinity | PREMIUM | 1.38× | |
| Extroversion | THRILL | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.92× | |
| Mindfulness | BALANCE | 0.96× | |
| Social Media Usage | JOY | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Hotels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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