A data profile of the people who buy, follow and care about Adventure travel in Poland — modelled from more than twelve digital signal sources. Adventure travel has an estimated audience of 2,322,621 people in Poland.
Adventure travel has an estimated audience of 2,322,621 people in Poland. 56.4% are female, 43.6% are male, average age 41.7. Top brand affinities: Ryanair, Vacations, Skin care, Parenting, Children's clothing.
Top brand affinities include Ryanair, Vacations, Skin care, with strongest over-indexing on Ryanair (1.64× the country average).
Demographically, the Adventure travel audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Sustainability.
The typical Adventure travel fan in Poland is more female, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Ryanair.
The key figures that characterise the Adventure travel profile in Poland.
56.4% are female, 43.6% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 41.7 |
| Estimated audience size | 2,322,621 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Adventure travel audience comes from Poland.
| Country | Share |
|---|---|
| United States | 17.6% |
| Italy | 5.1% |
| Japan | 5.0% |
The strongest cross-interests of the Adventure travel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Travel photography | Technology & Electronics | 2.55× | ||
| 02 | Air travel | Travel & Leisure | 2.09× | ||
| 03 | Natural skin care | Beauty & Wellness | 2.09× | ||
| 04 | Airbnb | Travel & Leisure | 2.00× | ||
| 05 | Skin care | Beauty & Wellness | 1.91× | ||
| 06 | Weddings | Kids & Family | 1.80× | ||
| 07 | Renovation | Home & Garden | 1.80× | ||
| 08 | Small business | Business & Career | 1.78× | ||
| 09 | Children's clothing | Fashion & Accessoires | 1.74× | ||
| 10 | Vacations | Travel & Leisure | 1.72× | ||
| 11 | Rossmann | Shopping | 1.71× | ||
| 12 | Itaka | Travel & Leisure | 1.70× | ||
| 13 | Healthy diet | Health | 1.69× | ||
| 14 | Beaches | Travel & Leisure | 1.68× | ||
| 15 | Ryanair | Travel & Leisure | 1.64× | ||
| 16 | Parenting | Kids & Family | 1.61× | ||
| 17 | TUI | Travel & Leisure | 1.59× | ||
| 18 | Organic food | Food & Beverages | 1.58× | ||
| 19 | Fashion design | Business & Career | 1.55× | ||
| 20 | Handbags | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.40× | |
| Sustainability | BALANCE | 1.34× | |
| Quality Awareness | PREMIUM | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.50× | |
| Early Adopter Mentality | POWER | 0.60× | |
| Healthy Lifestyle | BALANCE | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Adventure travel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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