A data profile of the people who buy, follow and care about Lakes in Poland — modelled from more than twelve digital signal sources. Lakes has an estimated audience of 2,914,386 people in Poland.
Lakes has an estimated audience of 2,914,386 people in Poland. 53.3% are female, 46.7% are male, average age 41.7. Top brand affinities: Ryanair, Cruises, Dogs, TripAdvisor, Sunglasses.
Top brand affinities include Ryanair, Cruises, Dogs, with strongest over-indexing on Ryanair (1.66× the country average).
Demographically, the Lakes audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Sustainability, Travelling.
The typical Lakes fan in Poland is balanced, around 41.7 years old, with strong Sustainability tendencies and a notable affinity for Ryanair.
The key figures that characterise the Lakes profile in Poland.
53.3% are female, 46.7% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 41.7 |
| Estimated audience size | 2,914,386 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 25% | |
| 40-49 | 23% | |
| 50+ | 22% |
of the worldwide Lakes audience comes from Poland.
| Country | Share |
|---|---|
| United States | 17.0% |
| Japan | 9.6% |
| Italy | 5.2% |
The strongest cross-interests of the Lakes audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cruises | Travel & Leisure | 2.98× | ||
| 02 | TripAdvisor | Travel & Leisure | 2.78× | ||
| 03 | Romance novels | Literature | 2.02× | ||
| 04 | Charity and causes | Business & Career | 1.90× | ||
| 05 | Bars | Travel & Leisure | 1.88× | ||
| 06 | Car rentals | Cars & Mobility | 1.86× | ||
| 07 | Gymnastics | Sports | 1.79× | ||
| 08 | Sunglasses | Fashion & Accessoires | 1.74× | ||
| 09 | Fiction books | Literature | 1.69× | ||
| 10 | Ryanair | Travel & Leisure | 1.66× | ||
| 11 | Happiness | Health | 1.63× | ||
| 12 | Science fiction movies | Movies & TV | 1.63× | ||
| 13 | Dogs | Pets & Animals | 1.56× | ||
| 14 | Italian cuisine | Food & Beverages | 1.56× | ||
| 15 | Cyfrowy Polsat | Movies & TV | 1.53× | ||
| 16 | Lingerie | Fashion & Accessoires | 1.53× | ||
| 17 | Kitchen | Home & Garden | 1.52× | ||
| 18 | Kindergarten | Kids & Family | 1.52× | ||
| 19 | Sportswear (activewear) | Fashion & Accessoires | 1.52× | ||
| 20 | Running | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.46× | |
| Travelling | THRILL | 1.41× | |
| Community Orientation | OPEN | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.88× | |
| Individualism | JOY | 0.96× | |
| Mindfulness | BALANCE | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Lakes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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