A data profile of the people who buy, follow and care about Running in Poland — modelled from more than twelve digital signal sources. Running has an estimated audience of 2,872,025 people in Poland.
Running has an estimated audience of 2,872,025 people in Poland. 58.3% are female, 41.7% are male, average age 40.1. Top brand affinities: Pepco, Discount stores, Coupons, Skirt, Fragrances.
Top brand affinities include Pepco, Discount stores, Coupons, with strongest over-indexing on Pepco (1.53× the country average).
Demographically, the Running audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Need for Security, Sustainability.
The typical Running fan in Poland is more female, around 40.1 years old, with strong Need for Security tendencies and a notable affinity for Pepco.
The key figures that characterise the Running profile in Poland.
58.3% are female, 41.7% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 40.1 |
| Estimated audience size | 2,872,025 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 24% | |
| 40-49 | 22% | |
| 50+ | 19% |
of the worldwide Running audience comes from Poland.
| Country | Share |
|---|---|
| United States | 19.6% |
| United Kingdom | 4.9% |
| Japan | 4.7% |
The strongest cross-interests of the Running audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cardigan (sweater) | Fashion & Accessoires | 1.71× | ||
| 02 | Blouse | Fashion & Accessoires | 1.67× | ||
| 03 | Skirt | Fashion & Accessoires | 1.66× | ||
| 04 | Weight training | Sports | 1.62× | ||
| 05 | Children's clothing | Fashion & Accessoires | 1.60× | ||
| 06 | Personal trainer | Sports | 1.57× | ||
| 07 | Sunglasses | Fashion & Accessoires | 1.55× | ||
| 08 | Discount stores | Shopping | 1.54× | ||
| 09 | Fragrances | Beauty & Wellness | 1.54× | ||
| 10 | Kindergarten | Kids & Family | 1.54× | ||
| 11 | Mango | Shopping | 1.54× | ||
| 12 | Pepco | Fashion & Accessoires | 1.53× | ||
| 13 | Handbags | Fashion & Accessoires | 1.53× | ||
| 14 | Strength training | Sports | 1.53× | ||
| 15 | Swimming | Sports | 1.52× | ||
| 16 | Lakes | Travel & Leisure | 1.52× | ||
| 17 | Childbirth | Kids & Family | 1.52× | ||
| 18 | Anti-aging cream | Beauty & Wellness | 1.52× | ||
| 19 | Coupons | Shopping | 1.51× | ||
| 20 | Bikini | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.17× | |
| Sustainability | BALANCE | 1.14× | |
| Early Adopter Mentality | POWER | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.47× | |
| Travelling | THRILL | 0.53× | |
| Patriotism | CONSERVATISM | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Running. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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