Rascasse Audience Intelligence

Bikini Audience in Poland

A data profile of the people who buy, follow and care about Bikini in Poland — modelled from more than twelve digital signal sources. Bikini has an estimated audience of 2,170,749 people in Poland.

#408among Topic in Poland
#36in Fashion & Accessoires

Bikini has an estimated audience of 2,170,749 people in Poland. 79.3% are female, 20.7% are male, average age 35.2. Top brand affinities: Makeup Tutorials, Long hair, Manicure & Pedicure, Eyebrow, Eyelash extensions.

Top brand affinities include Makeup Tutorials, Long hair, Manicure & Pedicure, with strongest over-indexing on Makeup Tutorials (7.58× the country average).

Demographically, the Bikini audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Individualism, Travelling.

The typical Bikini fan in Poland is more female, around 35.2 years old, with strong Individualism tendencies and a notable affinity for Makeup Tutorials.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Bikini profile in Poland.

Audience size
2.2M
in Poland
Gender
79.3%
20.7% male
Age
35.2
average years
Country rank
#622
Topic in Poland
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bikini fans

79.3% are female, 20.7% are male, average age 35.2.

Fig. 02

Gender split

79.3%
Female
20.7%
Male
Demographic split for Bikini audience in Poland
MetricValue
Female79.3%
Male20.7%
Average age35.2
Estimated audience size2,170,749
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Bikini audience in Poland
Age bracketShare%
16-1923%
20-2927%
30-3923%
40-4917%
50+10%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Bikini audience comes from Poland.

Worldwide audience distribution share by country for Bikini
CountryShare
United States15.1%
Japan9.7%
Brazil6.2%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bikini audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bikini audience
#·InterestCategoryAffinity×
01Makeup TutorialsBeauty & Wellness7.58×
02Costume jewelryFashion & Accessoires6.35×
03Manicure & PedicureBeauty & Wellness5.69×
04Long hairBeauty & Wellness5.23×
05Eyelash extensionsBeauty & Wellness5.02×
06PantiesFashion & Accessoires4.84×
07Art jewelryFashion & Accessoires4.77×
08EyebrowBeauty & Wellness4.70×
09Hair straighteningBeauty & Wellness4.54×
10LeggingsFashion & Accessoires4.44×
11Eye shadowBeauty & Wellness4.31×
12WaxingBeauty & Wellness4.20×
13Nail salonBeauty & Wellness4.08×
14LingerieFashion & Accessoires3.54×
15EyelashBeauty & Wellness3.46×
16Nail artBeauty & Wellness3.40×
17Permanent makeupBeauty & Wellness3.36×
18ManicureBeauty & Wellness3.07×
19UndergarmentFashion & Accessoires2.73×
20CanadaTravel & Leisure1.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bikini audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Bikini audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.88×
TravellingTHRILL1.82×
Early Adopter MentalityPOWER1.74×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Bikini audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.64×
Urban LifestyleOPEN0.77×
Quality AwarenessPREMIUM1.01×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Poland who actively search for Bikini. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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