A data profile of the people who buy, follow and care about Undergarment in Poland — modelled from more than twelve digital signal sources. Undergarment has an estimated audience of 3,609,509 people in Poland.
Undergarment has an estimated audience of 3,609,509 people in Poland. 77.6% are female, 22.4% are male, average age 37.4. Top brand affinities: Do it yourself (DIY), Castorama, Pepco, Kaufland, Lingerie.
Top brand affinities include Do it yourself (DIY), Castorama, Pepco, with strongest over-indexing on Do it yourself (DIY) (1.76× the country average).
Demographically, the Undergarment audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
The typical Undergarment fan in Poland is more female, around 37.4 years old, with strong Design Affinity tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Undergarment profile in Poland.
77.6% are female, 22.4% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 77.6% |
| Male | 22.4% |
| Average age | 37.4 |
| Estimated audience size | 3,609,509 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 24% | |
| 30-39 | 24% | |
| 40-49 | 19% | |
| 50+ | 13% |
of the worldwide Undergarment audience comes from Poland.
| Country | Share |
|---|---|
| United States | 21.5% |
| Italy | 5.9% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Undergarment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Exfoliation (cosmetology) | Beauty & Wellness | 4.59× | ||
| 02 | Love & Sex | Kids & Family | 3.18× | ||
| 03 | Bikini | Fashion & Accessoires | 2.73× | ||
| 04 | Long hair | Beauty & Wellness | 2.64× | ||
| 05 | Calvin Klein | Fashion & Accessoires | 2.49× | ||
| 06 | Lingerie | Fashion & Accessoires | 2.45× | ||
| 07 | PUDELEK | News | 2.04× | ||
| 08 | Castorama | Shopping | 1.78× | ||
| 09 | Do it yourself (DIY) | Home & Garden | 1.76× | ||
| 10 | Rossmann | Shopping | 1.75× | ||
| 11 | Leroy Merlin | Shopping | 1.70× | ||
| 12 | Flower | Home & Garden | 1.68× | ||
| 13 | Pepco | Fashion & Accessoires | 1.67× | ||
| 14 | Fast food | Food & Beverages | 1.67× | ||
| 15 | Skin care | Beauty & Wellness | 1.64× | ||
| 16 | Kaufland | Shopping | 1.63× | ||
| 17 | Children's clothing | Fashion & Accessoires | 1.59× | ||
| 18 | Sephora | Shopping | 1.59× | ||
| 19 | Sunglasses | Fashion & Accessoires | 1.52× | ||
| 20 | PKO Bank Polski | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.48× | |
| DIY Mentality | THRILL | 1.47× | |
| Extroversion | THRILL | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.93× | |
| Social Media Usage | JOY | 0.98× | |
| Individualism | JOY | 1.05× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Undergarment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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