A data profile of the people who buy, follow and care about Undergarment in Colombia — modelled from more than twelve digital signal sources. Undergarment has an estimated audience of 3,899,665 people in Colombia.
Undergarment has an estimated audience of 3,899,665 people in Colombia. 64.4% are female, 35.6% are male, average age 34.9. Top brand affinities: Art jewelry, IKEA, Anti-aging cream, Local food, First class travel.
Top brand affinities include Art jewelry, IKEA, Anti-aging cream, with strongest over-indexing on Art jewelry (1.69× the country average).
Demographically, the Undergarment audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Quality Awareness, Career Orientation.
The typical Undergarment fan in Colombia is more female, around 34.9 years old, with strong Quality Awareness tendencies and a notable affinity for Art jewelry.
The key figures that characterise the Undergarment profile in Colombia.
64.4% are female, 35.6% are male, average age 34.9.
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 34.9 |
| Estimated audience size | 3,899,665 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 15% | |
| 50+ | 13% |
of the worldwide Undergarment audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 21.5% |
| Italy | 5.9% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Undergarment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Levi Strauss & Co. | Fashion & Accessoires | 1.84× | ||
| 02 | Toothbrush | Beauty & Wellness | 1.77× | ||
| 03 | Eyewear | Fashion & Accessoires | 1.74× | ||
| 04 | First class travel | Travel & Leisure | 1.70× | ||
| 05 | Art jewelry | Fashion & Accessoires | 1.69× | ||
| 06 | Business class | Travel & Leisure | 1.67× | ||
| 07 | Artificial nails | Beauty & Wellness | 1.65× | ||
| 08 | Anti-aging cream | Beauty & Wellness | 1.64× | ||
| 09 | Kitchenware | Home & Garden | 1.64× | ||
| 10 | Eyelash extensions | Beauty & Wellness | 1.63× | ||
| 11 | Local food | Food & Beverages | 1.62× | ||
| 12 | IKEA | Home & Garden | 1.61× | ||
| 13 | Hair iron | Beauty & Wellness | 1.60× | ||
| 14 | H&M | Shopping | 1.59× | ||
| 15 | Bank account | Business & Career | 1.59× | ||
| 16 | Hair conditioner | Beauty & Wellness | 1.58× | ||
| 17 | Nail salon | Beauty & Wellness | 1.56× | ||
| 18 | Hair removal | Beauty & Wellness | 1.53× | ||
| 19 | Streetwear | Fashion & Accessoires | 1.51× | ||
| 20 | New Balance | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.62× | |
| Career Orientation | POWER | 1.51× | |
| Design Affinity | PREMIUM | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.61× | |
| Need for Security | CONSERVATISM | 0.73× | |
| Social Media Usage | JOY | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Undergarment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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