A data profile of the people who buy, follow and care about Undergarment in Australia — modelled from more than twelve digital signal sources. Undergarment has an estimated audience of 4,623,803 people in Australia.
Undergarment has an estimated audience of 4,623,803 people in Australia. 64.0% are female, 36.0% are male, average age 42.3. Top brand affinities: Lingerie, Swimsuit, Blanket, Calvin Klein, Tommy Hilfiger.
Top brand affinities include Lingerie, Swimsuit, Blanket, with strongest over-indexing on Lingerie (1.74× the country average).
Demographically, the Undergarment audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Luxury Orientation, Indulgence.
The typical Undergarment fan in Australia is more female, around 42.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Lingerie.
The key figures that characterise the Undergarment profile in Australia.
64.0% are female, 36.0% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 42.3 |
| Estimated audience size | 4,623,803 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Undergarment audience comes from Australia.
| Country | Share |
|---|---|
| United States | 21.5% |
| Italy | 5.9% |
| United Kingdom | 4.8% |
The strongest cross-interests of the Undergarment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Marc Jacobs | Fashion & Accessoires | 2.81× | ||
| 02 | Audemars Piguet | Fashion & Accessoires | 2.38× | ||
| 03 | Calvin Klein | Fashion & Accessoires | 2.31× | ||
| 04 | Tommy Hilfiger | Fashion & Accessoires | 2.24× | ||
| 05 | Tory Burch | Fashion & Accessoires | 2.15× | ||
| 06 | Armani | Fashion & Accessoires | 2.03× | ||
| 07 | Aerobics | Sports | 1.79× | ||
| 08 | Lingerie | Fashion & Accessoires | 1.74× | ||
| 09 | Blanket | Home & Garden | 1.74× | ||
| 10 | Dress shirt | Fashion & Accessoires | 1.74× | ||
| 11 | Balenciaga | Fashion & Accessoires | 1.66× | ||
| 12 | Yves Saint Laurent | Fashion & Accessoires | 1.63× | ||
| 13 | Burberry | Fashion & Accessoires | 1.62× | ||
| 14 | Bikini | Fashion & Accessoires | 1.60× | ||
| 15 | Leggings | Fashion & Accessoires | 1.57× | ||
| 16 | Prada | Fashion & Accessoires | 1.56× | ||
| 17 | Swimsuit | Fashion & Accessoires | 1.54× | ||
| 18 | Louis Vuitton | Fashion & Accessoires | 1.54× | ||
| 19 | Pajamas | Fashion & Accessoires | 1.53× | ||
| 20 | Sustainable products | Politics & Society | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.34× | |
| Indulgence | JOY | 1.25× | |
| Extroversion | THRILL | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.81× | |
| Social Media Usage | JOY | 0.87× | |
| Family Orientation | CONSERVATISM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Undergarment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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