A data profile of the people who buy, follow and care about Swimsuit in Australia — modelled from more than twelve digital signal sources. Swimsuit has an estimated audience of 3,489,783 people in Australia.
The average Swimsuit fan in Australia is 41.5 years old, more female, and lives primarily in New South Wales.
The audience is concentrated in New South Wales, Victoria, Queensland.
Top brand affinities include Bikini, One-piece swimsuit, Lingerie, with strongest over-indexing on Bikini (2.72× the country average).
Demographically, the Swimsuit audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Design Affinity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Swimsuit fan in Australia is more female, around 41.5 years old, with strong Design Affinity tendencies and a notable affinity for Bikini.
The key figures that characterise the Swimsuit profile in Australia.
71.3% are female, 28.7% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 71.3% |
| Male | 28.7% |
| Average age | 41.5 |
| Estimated audience size | 3,489,783 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Swimsuit audience comes from Australia.
| Country | Share |
|---|---|
| United States | 22.1% |
| Italy | 5.6% |
| Brazil | 4.8% |
Where the Swimsuit audience in Australia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New South Wales | ~1.5M | 1.27× | |
| 02 | Victoria | ~1M | 1.08× | |
| 03 | Queensland | ~900K | 1.05× | |
| 04 | Australian Capital Territory | ~80K | 1.05× | |
| 05 | Western Australia | ~400K | 1.01× | |
| 06 | Northern Territory | ~30K | 0.95× | |
| 07 | Tasmania | ~70K | 0.88× | |
| 08 | South Australia | ~200K | 0.87× |
The strongest cross-interests of the Swimsuit audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | One-piece swimsuit | Fashion & Accessoires | 3.27× | ||
| 02 | Bikini | Fashion & Accessoires | 2.72× | ||
| 03 | Panties | Fashion & Accessoires | 2.30× | ||
| 04 | Lace | Fashion & Accessoires | 2.20× | ||
| 05 | Lingerie | Fashion & Accessoires | 2.12× | ||
| 06 | Brassiere | Food & Beverages | 2.11× | ||
| 07 | Pajamas | Fashion & Accessoires | 2.07× | ||
| 08 | Forever New | Fashion & Accessoires | 1.86× | ||
| 09 | Causeway Bay | Travel & Leisure | 1.82× | ||
| 10 | Frock | Fashion & Accessoires | 1.81× | ||
| 11 | Sportsgirl | Fashion & Accessoires | 1.77× | ||
| 12 | Adairs | Home & Garden | 1.66× | ||
| 13 | Blouse | Fashion & Accessoires | 1.65× | ||
| 14 | Baby Bunting | Kids & Family | 1.63× | ||
| 15 | Skirt | Fashion & Accessoires | 1.59× | ||
| 16 | Undergarment | Fashion & Accessoires | 1.54× | ||
| 17 | Gender | Politics & Society | 1.53× | ||
| 18 | H&M | Shopping | 1.53× | ||
| 19 | Trousers | Fashion & Accessoires | 1.52× | ||
| 20 | Bohemian style | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.27× | |
| Creativity | OPEN | 1.19× | |
| Luxury Orientation | PREMIUM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.82× | |
| Need for Security | CONSERVATISM | 0.85× | |
| Risk Appetite | THRILL | 0.88× |
Swimsuit has an estimated audience of 3,489,783 people in Australia, concentrated in New South Wales and Victoria.
71.3% of Swimsuit fans are female, 28.7% are male, with an average age of 41.5 years.
Swimsuit fans show strongest brand affinity for Bikini (2.72×), One-piece swimsuit (3.27×), and Lingerie (2.12×) over the country average.
Swimsuit fans in Australia are most concentrated in New South Wales (reach ~1.5M), Victoria (reach ~1M), and Queensland (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Swimsuit itself, the audience over-indexes on One-piece swimsuit (3.27×), Lingerie (2.12×), Undergarment (1.54×), and Trousers (1.52×) compared to the Australia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Swimsuit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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