A data profile of the people who buy, follow and care about Blouse in Australia — modelled from more than twelve digital signal sources. Blouse has an estimated audience of 2,181,587 people in Australia.
Blouse has an estimated audience of 2,181,587 people in Australia. 89.0% are female, 11.0% are male, average age 43.9. Top brand affinities: IKEA, Discount stores, Women's clothing, Beauty salons, Skin care.
Top brand affinities include IKEA, Discount stores, Women's clothing, with strongest over-indexing on IKEA (1.96× the country average).
Demographically, the Blouse audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Tradition, Quality Awareness.
The typical Blouse fan in Australia is more female, around 43.9 years old, with strong Tradition tendencies and a notable affinity for IKEA.
The key figures that characterise the Blouse profile in Australia.
89.0% are female, 11.0% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 89.0% |
| Male | 11.0% |
| Average age | 43.9 |
| Estimated audience size | 2,181,587 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Blouse audience comes from Australia.
| Country | Share |
|---|---|
| United States | 10.3% |
| Japan | 6.6% |
| Brazil | 5.6% |
The strongest cross-interests of the Blouse audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anti-aging cream | Beauty & Wellness | 2.65× | ||
| 02 | Knitting | Home & Garden | 2.49× | ||
| 03 | Blanket | Home & Garden | 2.49× | ||
| 04 | Discount stores | Shopping | 2.48× | ||
| 05 | Children's clothing | Fashion & Accessoires | 2.41× | ||
| 06 | Skirt | Fashion & Accessoires | 2.26× | ||
| 07 | Hair care | Beauty & Wellness | 2.17× | ||
| 08 | Skin care | Beauty & Wellness | 2.11× | ||
| 09 | Uniqlo | Shopping | 1.97× | ||
| 10 | IKEA | Home & Garden | 1.96× | ||
| 11 | Real property | Home & Garden | 1.96× | ||
| 12 | Beauty salons | Beauty & Wellness | 1.87× | ||
| 13 | Fragrances | Beauty & Wellness | 1.85× | ||
| 14 | Women's clothing | Fashion & Accessoires | 1.84× | ||
| 15 | Personal care | Health | 1.80× | ||
| 16 | Men's clothing | Fashion & Accessoires | 1.79× | ||
| 17 | Organic food | Food & Beverages | 1.78× | ||
| 18 | Shopping malls | Shopping | 1.67× | ||
| 19 | Aldi | Shopping | 1.62× | ||
| 20 | Boutiques | Fashion & Accessoires | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.72× | |
| Quality Awareness | PREMIUM | 1.69× | |
| Price Sensitivity | PREMIUM | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.74× | |
| Early Adopter Mentality | POWER | 0.85× | |
| Risk Appetite | THRILL | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Australia who actively search for Blouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Australia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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