A data profile of the people who buy, follow and care about Blouse in South Africa — modelled from more than twelve digital signal sources. Blouse has an estimated audience of 868,856 people in South Africa.
Blouse has an estimated audience of 868,856 people in South Africa. 89.1% are female, 10.9% are male, average age 37.6. Top brand affinities: Children's clothing, High-net-worth individual, Airbnb, Discount stores, Organic food.
Top brand affinities include Children's clothing, High-net-worth individual, Airbnb, with strongest over-indexing on Children's clothing (2.53× the country average).
Demographically, the Blouse audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Indulgence, Price Sensitivity.
The typical Blouse fan in South Africa is more female, around 37.6 years old, with strong Indulgence tendencies and a notable affinity for Children's clothing.
The key figures that characterise the Blouse profile in South Africa.
89.1% are female, 10.9% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 89.1% |
| Male | 10.9% |
| Average age | 37.6 |
| Estimated audience size | 868,856 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 27% | |
| 30-39 | 19% | |
| 40-49 | 14% | |
| 50+ | 20% |
of the worldwide Blouse audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 10.3% |
| Japan | 6.6% |
| Brazil | 5.6% |
The strongest cross-interests of the Blouse audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Social shopping | Shopping | 5.47× | ||
| 02 | High-net-worth individual | Business & Career | 2.99× | ||
| 03 | Lip gloss | Beauty & Wellness | 2.99× | ||
| 04 | Michael Kors | Fashion & Accessoires | 2.71× | ||
| 05 | Outerwear | Fashion & Accessoires | 2.67× | ||
| 06 | Children's clothing | Fashion & Accessoires | 2.53× | ||
| 07 | Crocs | Fashion & Accessoires | 2.10× | ||
| 08 | Bedroom furniture | Home & Garden | 2.03× | ||
| 09 | Anti-aging cream | Beauty & Wellness | 2.03× | ||
| 10 | Business class | Travel & Leisure | 1.99× | ||
| 11 | Kitchenware | Home & Garden | 1.86× | ||
| 12 | Microwave oven | Home & Garden | 1.81× | ||
| 13 | Discount stores | Shopping | 1.75× | ||
| 14 | Fast casual restaurants | Food & Beverages | 1.72× | ||
| 15 | Organic food | Food & Beverages | 1.71× | ||
| 16 | Airbnb | Travel & Leisure | 1.67× | ||
| 17 | Handbags | Fashion & Accessoires | 1.66× | ||
| 18 | Skin care | Beauty & Wellness | 1.66× | ||
| 19 | Local food | Food & Beverages | 1.65× | ||
| 20 | Hair care | Beauty & Wellness | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.57× | |
| Price Sensitivity | PREMIUM | 2.10× | |
| Design Affinity | PREMIUM | 1.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.56× | |
| Risk Appetite | THRILL | 0.68× | |
| Social Media Usage | JOY | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Blouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.