Rascasse Audience Intelligence

Skin care Audience in South Africa

A data profile of the people who buy, follow and care about Skin care in South Africa — modelled from more than twelve digital signal sources. Skin care has an estimated audience of 1,802,369 people in South Africa.

#2among Skin in South Africa
#238among Topic in South Africa
#9in Beauty & Wellness

Skin care has an estimated audience of 1,802,369 people in South Africa. 71.9% are female, 28.1% are male, average age 37.2. Top brand affinities: Mr. Price, Hair care, Lace wig, Wig, Anti-aging cream.

Top brand affinities include Mr. Price, Hair care, Lace wig, with strongest over-indexing on Mr. Price (1.56× the country average).

Demographically, the Skin care audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Spirituality, Travelling.

The typical Skin care fan in South Africa is more female, around 37.2 years old, with strong Spirituality tendencies and a notable affinity for Mr. Price.

Category: Beauty & Wellness · Type: Topic · Subtype: Skin

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Skin care profile in South Africa.

Audience size
1.8M
in South Africa
Gender
71.9%♀
28.1% male
Age
37.2
average years
Country rank
#357
Topic in South Africa
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Skin care fans

71.9% are female, 28.1% are male, average age 37.2.

Fig. 02

Gender split

71.9%
Female
28.1%
Male
Demographic split for Skin care audience in South Africa
MetricValue
Female71.9%
Male28.1%
Average age37.2
Estimated audience size1,802,369
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Skin care audience in South Africa
Age bracketShare%
16-1921%
20-2927%
30-3921%
40-4913%
50+18%
Fig. 04

Worldwide distribution

0.6%

of the worldwide Skin care audience comes from South Africa.

Worldwide audience distribution share by country for Skin care
CountryShare
United States17.8%
Japan6.0%
United Kingdom4.5%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Skin care audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Skin care audience
#·InterestCategoryAffinity×
01Anti-aging creamBeauty & Wellness2.86×
02MoisturizerHome & Garden2.65×
03Lace wigBeauty & Wellness2.58×
04Natural skin careBeauty & Wellness2.57×
05Hair ExtensionsBeauty & Wellness2.34×
06Hair careBeauty & Wellness2.29×
07FacialBeauty & Wellness2.26×
08WigBeauty & Wellness2.23×
09Hair straighteningBeauty & Wellness2.21×
10Human hair growthHealth2.16×
11BraidHome & Garden2.10×
12Natural productFood & Beverages2.04×
13Personal careHealth1.75×
14SkinBeauty & Wellness1.68×
15HairstyleBeauty & Wellness1.63×
16ShopRite (United States)Food & Beverages1.58×
17Mr. PriceFashion & Accessoires1.56×
18Beauty salonsBeauty & Wellness1.56×
19HandbagsFashion & Accessoires1.54×
20Health & wellnessHealth1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Skin care audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Skin care audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.66×
TravellingTHRILL1.25×
Healthy LifestyleBALANCE1.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Skin care audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.51×
PatriotismCONSERVATISM0.82×
Healthy LifestyleBALANCE1.01×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in South Africa who actively search for Skin care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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