A data profile of the people who buy, follow and care about Handbags in South Africa — modelled from more than twelve digital signal sources. Handbags has an estimated audience of 1,837,985 people in South Africa.
Handbags has an estimated audience of 1,837,985 people in South Africa. 70.4% are female, 29.6% are male, average age 37.6. Top brand affinities: Dresses, ShopRite (United States), Wig, Lace wig, Children's clothing.
Top brand affinities include Dresses, ShopRite (United States), Wig, with strongest over-indexing on Dresses (1.58× the country average).
Demographically, the Handbags audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Handbags fan in South Africa is more female, around 37.6 years old, with strong Spirituality tendencies and a notable affinity for Dresses.
The key figures that characterise the Handbags profile in South Africa.
70.4% are female, 29.6% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 70.4% |
| Male | 29.6% |
| Average age | 37.6 |
| Estimated audience size | 1,837,985 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 27% | |
| 30-39 | 20% | |
| 40-49 | 13% | |
| 50+ | 20% |
of the worldwide Handbags audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 15.9% |
| Japan | 6.1% |
| Italy | 4.8% |
The strongest cross-interests of the Handbags audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aramex | Business & Career | 2.26× | ||
| 02 | Lace wig | Beauty & Wellness | 1.86× | ||
| 03 | Wig | Beauty & Wellness | 1.78× | ||
| 04 | Causeway Bay | Travel & Leisure | 1.74× | ||
| 05 | Artificial nails | Beauty & Wellness | 1.73× | ||
| 06 | Skirt | Fashion & Accessoires | 1.71× | ||
| 07 | ShopRite (United States) | Food & Beverages | 1.70× | ||
| 08 | Braid | Home & Garden | 1.70× | ||
| 09 | Blouse | Fashion & Accessoires | 1.66× | ||
| 10 | Eyebrow | Beauty & Wellness | 1.63× | ||
| 11 | Dresses | Fashion & Accessoires | 1.58× | ||
| 12 | Nail polish | Beauty & Wellness | 1.58× | ||
| 13 | Sandal | Fashion & Accessoires | 1.58× | ||
| 14 | Bag | Fashion & Accessoires | 1.57× | ||
| 15 | Children's clothing | Fashion & Accessoires | 1.55× | ||
| 16 | Eyelash | Beauty & Wellness | 1.55× | ||
| 17 | Nail salon | Beauty & Wellness | 1.55× | ||
| 18 | Eyelash extensions | Beauty & Wellness | 1.54× | ||
| 19 | Comb | Beauty & Wellness | 1.53× | ||
| 20 | Pedicure | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.18× | |
| Travelling | THRILL | 0.83× | |
| Healthy Lifestyle | BALANCE | 0.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.55× | |
| Patriotism | CONSERVATISM | 0.62× | |
| Healthy Lifestyle | BALANCE | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Handbags. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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