A data profile of the people who buy, follow and care about Handbags in Colombia — modelled from more than twelve digital signal sources. Handbags has an estimated audience of 3,393,659 people in Colombia.
Handbags has an estimated audience of 3,393,659 people in Colombia. 71.6% are female, 28.4% are male, average age 34.6. Top brand affinities: Blouse, Skirt, Manicure, Pedicure, Pajamas.
Top brand affinities include Blouse, Skirt, Manicure, with strongest over-indexing on Blouse (1.61× the country average).
Demographically, the Handbags audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Creativity, Indulgence.
The typical Handbags fan in Colombia is more female, around 34.6 years old, with strong Creativity tendencies and a notable affinity for Blouse.
The key figures that characterise the Handbags profile in Colombia.
71.6% are female, 28.4% are male, average age 34.6.
| Metric | Value |
|---|---|
| Female | 71.6% |
| Male | 28.4% |
| Average age | 34.6 |
| Estimated audience size | 3,393,659 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 15% | |
| 50+ | 12% |
of the worldwide Handbags audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 15.9% |
| Japan | 6.1% |
| Italy | 4.8% |
The strongest cross-interests of the Handbags audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eudora, Kansas | Travel & Leisure | 2.02× | ||
| 02 | Adornment | Fashion & Accessoires | 1.73× | ||
| 03 | Blouse | Fashion & Accessoires | 1.61× | ||
| 04 | Skirt | Fashion & Accessoires | 1.58× | ||
| 05 | Nail polish | Beauty & Wellness | 1.58× | ||
| 06 | Eyelash extensions | Beauty & Wellness | 1.58× | ||
| 07 | Permanent makeup | Beauty & Wellness | 1.57× | ||
| 08 | Nail salon | Beauty & Wellness | 1.57× | ||
| 09 | Platform shoe | Fashion & Accessoires | 1.57× | ||
| 10 | Manicure | Beauty & Wellness | 1.55× | ||
| 11 | Brassiere | Food & Beverages | 1.54× | ||
| 12 | Lipstick | Beauty & Wellness | 1.54× | ||
| 13 | Maquiladora | Shopping | 1.53× | ||
| 14 | Stitch (textile arts) | Fashion & Accessoires | 1.53× | ||
| 15 | Pedicure | Beauty & Wellness | 1.52× | ||
| 16 | Pajamas | Fashion & Accessoires | 1.52× | ||
| 17 | Artificial nails | Beauty & Wellness | 1.52× | ||
| 18 | Causeway Bay | Travel & Leisure | 1.52× | ||
| 19 | High-heeled footwear | Fashion & Accessoires | 1.51× | ||
| 20 | Little black dress | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.12× | |
| Indulgence | JOY | 0.95× | |
| Risk Appetite | THRILL | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.41× | |
| Individualism | JOY | 0.69× | |
| Patriotism | CONSERVATISM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Handbags. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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